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Case Studies

Explore first-party data collaboration case studies across auto, Connected TV, retail media, financial services, and more.

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Delivering growth with InfoSum

Discover how companies are using the Secure Data Clean Room to drive business performance

Our Latest Case Studies

South Australian Tourism Commission quantifies the impact of its SBS BVOD campaign with InfoSum’s Private Path

Using InfoSum Private Path, the South Australian Tourism Commission was able to identify that its SBS BVOD campaign delivered a 42% uplift in visits to South Australia.

Starcount empowers brands with enriched intelligence for insights and activation

Discover how leading brands collaborated with Starcount to unlock new insights and understand customers on a deeper level.

Multi-party collaboration delivers 2.5x incremental reach across linear and CTV for Ads & Data

A smart combination of linear, addressable TV, and BVOD delivers a 2.5x incremental increase in on-target reach for beer brand Cristal.

RETAIL: Nectar360 and Channel 4 deliver up to 122% sales uplift for CPGs

A key retail media partnership between a loyalty data provider and a CTV media owner allows CPGs to reach relevant audiences at scale and measure the results.

Renault and Axel Springer improve advertising performance with first-party data

InfoSum delivers a data-matching solution to create high-quality seed audiences for cookieless lookalike modeling, powered by first-party data.

ITVX campaign delivers an 18% app download increase for a global fintech platform

Deliveroo increases sign-ups by 20% with a Channel 4 campaign

Food delivery company Deliveroo used InfoSum to create a custom acquisition campaign and to measure the incremental impact on sign-ups.

Innovative data partnership sees TSB increase account applications by 31%

Utilizing InfoSum’s Data Collaboration Platform, TSB was able to target its customers across Global’s audience to drive business outcomes.

Energy provider boosts brand loyalty

Find out how an energy provider harnessed the power of its first-party data to increase first-choice consideration by 27%.

Breakdown services provider unlocks enhanced targeting and increased engagement

Leading UK breakdown services provider unlocks enhanced targeting and achieves increased user engagement with Regit by utilising InfoSum’s infrastructure

Food delivery company drives brand engagement through first-party data collaboration

Food delivery company achieves a 63% increase in brand awareness through Channel 4’s BRANDM4TCH solution, powered by InfoSum.

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RET4IL: Nectar360 and Channel 4 deliver up to 122% sales uplift for CPGs

Renault and Axel Springer improve advertising performance with first-party data

Deliveroo increases sign-ups by 20% with Channel 4 | InfoSum