Resources

Case studies

View our latest case studies to see how InfoSum’s Data Collaboration Platform is empowering companies to drive marketing performance and deliver better customer experiences.

RET4IL: Nectar360 and Channel 4 deliver up to 122% sales uplift for CPGs

A key retail media partnership between a loyalty data provider and a CTV media owner allows CPGs to reach relevant audiences at scale and measure the results.

Renault and Axel Springer improve advertising performance with first-party data

InfoSum delivers a data-matching solution to create high-quality seed audiences for cookieless lookalike modeling, powered by first-party data.

ITVX campaign delivers an 18% app download increase for a global fintech platform

Deliveroo increases sign-ups by 20% with a Channel 4 campaign

Food delivery company Deliveroo used InfoSum to create a custom acquisition campaign and to measure the incremental impact on sign-ups.

Innovative data partnership sees TSB increase account applications by 31%

Utilizing InfoSum’s Data Collaboration Platform, TSB was able to target its customers across Global’s audience to drive business outcomes.

Energy provider boosts brand loyalty

Find out how an energy provider harnessed the power of its first-party data to increase first-choice consideration by 27%.

Breakdown services provider unlocks enhanced targeting and increased engagement

Leading UK breakdown services provider unlocks enhanced targeting and achieves increased user engagement with Regit by utilising InfoSum’s infrastructure

Food delivery company drives brand engagement through first-party data collaboration

Food delivery company achieves a 63% increase in brand awareness through Channel 4’s BRANDM4TCH solution, powered by InfoSum.