Starcount empowers brands with enriched intelligence for insights and activation
Goal
Help brands create better customer experiences by learning more about their customers and creating actionable segments.
Challenge
Brands must find strategic data partners that empower them to create a more complete picture of who their audience is.
Solution
Leveraging InfoSum, brands can match their first-party data to Starcount’s, allowing them to leverage their CRM data to generate valuable and accurate insights about their customers whilst complying with data regulations.
Results
Brands that have used Starcount data in InfoSum include a consumer electronics company and a Premier League football club.
The Premier League football club was able to understand its fan base more deeply to validate sponsorships, create more relevant fan experiences, and improve engagement with the brand off the field.
The well-known electronics brand discovered more about key purchase drivers across four specific products (Work computer, Gaming PC, Printer, Home computer) to adapt its messaging, content strategy, and create highly relevant lookalike audiences.
