CASE STUDY

Innovative data partnership sees TSB increase account applications by 31%

Find out how TSB was able to seamlessly match its 5 million UK customers against Global’s audience of 51.7 million to unlock sharper insights and pinpoint targeting capabilities. 

The innovative data partnership enabled TSB to:

  • Increase applications to its Spend and Save account by 31%
  • Increase likelihood of switching bank or building society by 31%
  • Increase those considering switching to TSB by 38%