Innovative data partnership sees TSB increase account applications by 31%
Goal
TSB wanted to increase applications for its Spend and Save account by targeting existing customers with sharper insights and more precise media placements.
Challenge
Strict privacy rules limited how sensitive banking data could be shared. TSB also lacked insight into which radio stations its customers listened to, restricting targeting.
Solution
Working with media agency the7stars, TSB used InfoSum to securely match 5M CRM records with Global’s 51.7M audience, without moving or exposing data. The overlap revealed which stations TSB customers listened to, allowing them to include or exclude audiences based on product eligibility. Using Global’s DAX platform, TSB extended reach to lookalike audiences, ensuring both compliance and scale.
Results
By securely matching TSB’s CRM data with Global audiences inside InfoSum, actionable listening insights were uncovered and activated through DAX, resulting in a 31% uplift in Spend and Save account applications.
