Energy provider boosts brand loyalty
Goal
Address high churn by using first-party data to build loyalty and reach customers with tailored messages across Channel 4’s highly engaged audience.
Challenge
The provider needed a privacy-safe way to activate CRM data. Traditional data matching requiring sharing or centralization posed compliance and trust risks.
Solution
Channel 4 partnered with InfoSum to launch BRANDMATCH, enabling the provider to match its CRM data against Channel 4’s 24M registered users without sharing or moving data. Using Mediarithmics, viewing behavior and modeling expanded reach before the campaign launched. InfoSum’s infrastructure ensured complete privacy, while the provider could suppress irrelevant audiences and deliver precise, relevant messaging at scale.
Results
Brand loyalty dramatically improved through first-party data collaboration, underpinned by InfoSum
