InfoSum for Advertisers
Growth has never been harder.
In a world of data silos and shifting privacy expectations, InfoSum empowers advertisers to connect data safely, uncover deeper insights, and drive smarter, measurable growth.
Fuelling every stage of growth.
Acquire new customers
Work directly with media owners, other brands, and data partners to reach more qualified prospects and convert efficiently.
Retain & grow customer value
Understand and engage existing customers to increase loyalty and spend with hyper-personalized, relevant experiences.
Reduce costs & minimize risk
Eliminate inefficient data sharing and unnecessary ad tech costs with privacy-safe interoperable collaboration.
"A lack of transparency and availability of data has made measuring the effectiveness of TV advertising a challenge. With InfoSum’s Secure Data Clean Room underpinning BRANDMATCH, we were able to instantly close the loop and directly leverage our first-party CRM data, and Channel 4’s audience data to calculate the incremental uplift of our campaign - all while protecting the privacy of our customers, and the security of our data."
Power every stage of your media owners
Discover
Instantly uncover insights across partners to identify high-value audiences and overlaps.
- Calculate match rates in seconds
- Generate deeper consumer insights across silos
- Enrich profiles with trusted second- and third-party data
Plan
Design smarter, more effective campaigns using richer data and precision targeting.
- Analyze audience overlap with media owners
- Identify high-value, addressable segments
- Extend reach and accuracy across partners
Activate
Reach customers directly across owned and paid channels without moving data.
- Execute campaigns in partnership with media owners
- Activate seamlessly across social and programmatic endpoints
- Eliminate reliance on third-party cookies while improving ROI
Measure
Close the loop with privacy-safe performance measurement across partners.
- Prove incremental lift on sales, visits, or leads
- Improve accuracy with second-party data
- Track reach, frequency, and attribution securely
Build your own Private Data Network
For advertisers, the real opportunity isn’t just running smarter campaigns. It’s building a lasting competitive advantage. With InfoSum, you can go beyond one-to-one partnerships and create a Private Data Network (PDN): a trusted ecosystem of brands, media owners, and partners working together.
Connect multiple partners into a single, always-on network
Unlock repeatable enrichment, activation, and measurement at scale
Build a strategic asset that fuels growth well beyond individual campaigns.
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