Breakdown services provider unlocks enhanced targeting and increased engagement
Goal
A leading UK breakdown services provider wanted to tap into Regit’s extensive knowledge of the car buyers market and create custom audiences for targeting.
Challenge
The breakdown services provider wanted to match its first-party data against Regit’s data, but traditional methods reduced insight and control. Both needed a privacy-safe way to collaborate without centralising data.
Solution
Using InfoSum, the breakdown service provider was able to overlay Regit’s audience data with its own customer data for analysis, without either party having to share or centralize data.
Results
By eliminating the need to share data, the breakdown service provider was able to work with the full fidelity of Regit’s data. As a result, it was able suppress irrelevant audiences, increase engagement, and minimize waste.
