InfoSum for Media Owners
Media owners face more challenges than ever
Media owners are under mounting pressure to maximize yield. But with declining identifiers, rising privacy expectations, and fragmented ecosystems, it’s harder than ever to prove value, scale addressability, and win incremental ad spend.
Unlock new revenue opportunities.
Acquire new customers
Work directly with brands to deliver high-value audiences and premium inventory, without exposing data or relying on cookies.
Grow advertiser spend
Provide existing clients with new, data-driven solutions to capture a greater share of their budgets across campaigns.
Reduce costs & risk
Eliminate inefficient data sharing and costly intermediaries with privacy-safe collaboration built for scale.
"Our partnership with InfoSum is an integral component of our Planet V data offering, bringing insights, targeting and measurement to progressive advertisers seeking to leverage their first-party data in smart new ways. This was one of a fast-growing array of such brands utilising their data to drive better outcomes across ITVX buys."
Power every stage of your partnerships
Match & Find Rates
Give advertisers a simple, secure way to match their first-party data with yours for activation.
- Enable direct brand-to-media owner matching
- Support cookieless ID interoperability
- Attract CPG and retail partnerships
Second-Party Data Monetization
Connect authenticated and unauthenticated audiences across channels to build a single, privacy-safe audience view.
- Create and monetize advertiser-specific audience segments
- Enrich advertiser consumer profiles without risk
- Curate diverse audience insights and inventory for specific advertiser needs
Maximum Addressability
Expand match rates into larger audiences while maintaining quality, addressability, and privacy.
- Expand audiences without sacrificing quality or privacy
- Grow addressability with minimal data and maximum scale
- Accelerate time to activation, optimization, and growth
Better Measurement
Provide transparent, privacy-first measurement to prove ROI and grow advertiser trust.
- Deliver reach and frequency insights in real-time
- Enable incrementality and attribution with greater accuracy
- Deliver in-flight campaign optimizations with richer audience insights
Build your own Private Data Network
With InfoSum, media owners can go beyond single collaborations and build Private Data Networks. Trusted ecosystems of media owners, brands, retailers and other partners that deliver unmatched reach, addressability, and advertiser value.
Unite multiple media owners in a privacy-safe environment
Offer advertisers scaled, premium inventory packages
Drive incremental ad spend with unique cross-media insights
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