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Starcount empowers brands with enriched intelligence for insights and activation

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First-party data collaboration shines at every stage of the marketing funnel

First-party data collaboration shines at every stage of the marketing funnel

How Google’s reversal might hasten the end of third-party cookies

How Google’s reversal might hasten the end of third-party cookies

How data collaboration powers non-endemic advertising for retail media

How data collaboration powers non-endemic advertising for retail media

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Listen to Identity Architects Podcast

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Sara Vincent
Utiq
Sara Vincent, Utiq: “Something worth saving”

Sara Vincent, Utiq: “Something worth saving”

Jay Sears
Team Dayā
Jay Sears, Team Dayā: “Generational impact”

Jay Sears, Team Dayā: “Generational impact”

Vincent Flood
Videoweek
Vincent Flood, VideoWeek: “Change things for the better”

Vincent Flood, VideoWeek: “Change things for the better”

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The power of retail media in the cookieless era

Centralized vs Decentralized Data Collaboration

How Lenovo is using privacy as a catalyst for innovation and performance

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Latest Case Studies

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Ads & Data
Cristal

Multi-party collaboration delivers 2.5x incremental reach across linear and CTV for Ads & Data

Channel 4
Nectar360

RETAIL: Nectar360 and Channel 4 deliver up to 122% sales uplift for CPGs

Renault
Axel Springer

Renault and Axel Springer improve advertising performance with first-party data

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Playbook
Playbook: Data collaboration for insights
Data collaboration playbook for insights

Five ways to deliver actionable insights through first-party data collaboration.

Playbook
Supercharge marketing performance in the cookieless era
Supercharge marketing performance in the cookieless era

Drive business growth in the cookieless era with data collaboration

Factsheet
Private Path Overview
Private Path Overview

Discover how Private Path enables secure and privacy-safe advanced analytics and measurement

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Latest Guides

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Guide
Match rates in the first-party data era
Match rates in the first-party data era

Discover how to reframe match rates for the first-party data era

Guide
Crafting a successful data strategy
Crafting a successful data strategy

Everything you need to build a robust and sustainable data collaboration strategy

Guide
Measurement in the age of privacy
Measurement in the age of privacy

Future-proof your measurement strategy in the privacy-first era

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InfoGraphics

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Infographic
Retail Media Networks powered by data clean rooms
Retail Media Networks powered by data clean rooms

Discover how data clean room technology unlocks the full potential of retail media

Infographic
12-Month Data Collaboration Plan
12-Month Data Collaboration Plan

Unlock the power of your first-party data with this 12-month data collaboration plan

Infographic
Brand-to-brand collaboration in a data clean room
Increase your advertising performance by collaborating with complementary brands

Collaborate with complementary brands to enhance your advertising performance

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Factsheeet

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Factsheet
Private Path Overview
Private Path Overview

Discover how Private Path enables secure and privacy-safe advanced analytics and measurement

Factsheet
Private Path for Measurement
Private Path Measurement for Brands

Discover how Private Path enables secure and privacy-safe measurement

Factsheet
Private Path Enrichment
Private Path Enrichment

Discover how Private Path enables secure and privacy-first monetization of enriched intelligence

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Data Clean Room

What is a data clean room?

Retail Media shopping trends

What is Retail Media?

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InfoSum in the News

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Initial reactions to first tranche of Privacy reform: It's limited scope so far but this is no time for marketers to get complacent

Mi3
September 13, 2024

‘Will set the foundation for years to come’: The industry reacts to privacy law reforms

Mumbrella
September 13, 2024

5 Minutes with InfoSum’s Lauren Wetzel

The Current
September 12, 2024

What are the top data clean rooms solutions?

AdMonsters
September 11, 2024

WPP's Choreograph partners with InfoSum to future-proof audience data for GroupM clients

Mi3
August 30, 2024

InfoSum and Choreograph partner on campaign planning

Research Live
August 29, 2024
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