ITV and Carwow deliver a 133% uplift in mid-funnel actions for car manufacturers

ITV wanted to extend its commerce offering into the automotive vertical and needed a partner to deliver high-quality segments of known, active new-car buyers and measure post-ad exposure uplift.

Carwow's 1.3 million active new-car buyers made it the perfect partner to create Auto Match. Using InfoSum, Carwow's audience data securely matches with ITVX users without exposing data, enabling car manufacturers to target in-market buyers at key purchase points across TV.

The initial results confirm that Auto Match drives more measurable, high-intent actions than a standard ITVX ad campaign, delivering:

• +129% web visits uplift
• +133% mid-funnel activity uplift
• -27% fewer brands considered