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Case Studies

Explore first-party data collaboration case studies across auto, Connected TV, retail media, financial services, and more.

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Case Studies

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ITV
Channel 4
Heineken
Carwow
Tesco
ITV
Channel 4
Heineken
Carwow
Tesco
Regit
Ads & Data
Cristal
Starcount
Nectar360
TSB
Renault
Global
Deliveroo
Axel Springer
TSB
Renault
Global
Deliveroo
Axel Springer

Our Latest Case Studies

ITV and Carwow deliver a 133% uplift in mid-funnel actions for car manufacturers

ITV and Carwow deliver a 133% uplift in mid-funnel actions for car manufacturers

ITV and Tesco drive 189% sales uplift for Heineken

ITV and Tesco drive 189% sales uplift for Heineken

South Australian Tourism Commission quantifies the impact of its SBS BVOD campaign with InfoSum’s Private Path

South Australian Tourism Commission quantifies the impact of its SBS BVOD campaign with InfoSum’s Private Path

Starcount empowers brands with enriched intelligence for insights and activation

Starcount empowers brands with enriched intelligence for insights and activation

Multi-party collaboration delivers 2.5x incremental reach across linear and CTV for Ads & Data

Multi-party collaboration delivers 2.5x incremental reach across linear and CTV for Ads & Data

RETAIL: Nectar360 and Channel 4 deliver up to 122% sales uplift for CPGs

RETAIL: Nectar360 and Channel 4 deliver up to 122% sales uplift for CPGs

Renault and Axel Springer improve advertising performance with first-party data

Renault and Axel Springer improve advertising performance with first-party data

ITVX campaign delivers an 18% app download increase for a global fintech platform

ITVX campaign delivers an 18% app download increase for a global fintech platform

Deliveroo increases sign-ups by 20% with a Channel 4 campaign

Deliveroo increases sign-ups by 20% with a Channel 4 campaign

Innovative data partnership sees TSB increase account applications by 31%

Innovative data partnership sees TSB increase account applications by 31%

Energy provider boosts brand loyalty

Energy provider boosts brand loyalty

Breakdown services provider unlocks enhanced targeting and increased engagement

Breakdown services provider unlocks enhanced targeting and increased engagement

Food delivery company drives brand engagement through first-party data collaboration

Food delivery company drives brand engagement through first-party data collaboration

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RET4IL: Nectar360 and Channel 4 deliver up to 122% sales uplift for CPGs

Renault and Axel Springer improve advertising performance with first-party data

Deliveroo increases sign-ups by 20% with Channel 4 | InfoSum