RETAIL: Nectar360 and Channel 4 deliver up to 122% sales uplift for CPGs
Goal
Enable CPG brands with limited first-party data to reach high-value shoppers at scale on CTV, while proving ROI with privacy-safe measurement.
Challenge
CPG brands often lack direct access to shopper data. Without it, they struggle to retarget, measure campaigns, or capture loyalty when selling through retailers.
Solution
Through InfoSum’s Data Clean Room, Channel 4 and Nectar360 created privacy-safe matched audiences using Nectar360’s 80+ shopper segments.
Brands including McVitie’s, McCain, Pepsi, Walkers, Garnier, and Weetabix targeted shoppers across Channel 4 properties with relevant creatives. Campaigns ran over four weeks, and post-campaign, sales uplift and halo effects were measured using updated Nectar data.
Results
Second-party retail segments generated up to 122% sales uplift for CPGs, with an average of 29% uplift across all partners and 56% uplift for product-focused creatives.
RET4IL: Nectar360 and Channel 4 deliver up to 122% sales uplift for CPGs
