ITVX campaign delivers an 18% app download increase for a global fintech platform
Goal
Drive new app downloads and brand awareness for a fintech platform’s target audience, while proving campaign impact on ITVX through privacy-first measurement.
Challenge
Both partners needed a secure, privacy-first solution to match first-party data and calculate incrementality without risk of exposure or leakage.
Solution
ITV partnered with InfoSum to power its Data Match solution within Planet V, enabling secure matching of the fintech platform’s first-party data with ITVX’s 35M addressable users. The target audience was split into test and control groups before the campaign. Afterward, ITV set up an InfoSum clean room to compare downloads across groups, ensuring no raw data was shared. This approach enabled safe, precise measurement of campaign impact.
Results
The fintech platform achieved an app download uplift of 18% as a result of the customer acquisition campaign on ITVX.
