CASE STUDY

ITVX campaign delivers an 18% app download increase for a global fintech platform

Discover the measurement approach used by a global fintech platform to determine the impact of its national connected TV advertising campaign on ITVX.

Utilizing InfoSum's Secure Data Clean Room, ITV and the brand were able to calculate the incremental uplift of the campaign and see the tangible impact on its bottom line without sharing any data:

  • 18% increase in app downloads after being exposed to the ITVX campaign
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