InfoSum for Commerce Media

Fueling growth throught collaboration.

As commerce media expands beyond retail to include every brand, marketplace, and platform with a customer touchpoint, InfoSum empowers companies to connect data safely, unlocking scale, precision, and measurable growth.

InfoSum empowers commerce leaders to:

Unlock new revenue streams

Collaborate with brands, media owners, and platforms to monetize commerce data without ever sharing it directly

Prove value with closed-loop measurement

Connect media exposure with real purchase outcomes, showing advertisers the true ROI of their spend.

Scale with trusted partnerships

Build long-term collaboration networks across multiple partners to deliver richer insights and broader reach.

"The Channel 4 and Nectar product gave us something new in the AV space, which we were really keen to be part of. The process was really straightforward, and the results were positive. We are keen to continue to look into these retail data products going forward."

Carly Hunt
Head of Media
Sales uplift
View case study

Power every stage of commerce collaboration

Discover

Reveal insights across retail, brand, and media partners to identify new monetization opportunities.

  1. Uncover overlaps between shopper and media audiences
  2. Enrich commerce data with trusted partner insights
  3. Extend your customer base to non-endemic brand advertisers
Swirling cosmic vortex with bright light at the center.
Architectural blueprints with rolled plans and a metal drafting compass on a flat surface.

Plan

Build commerce-driven campaigns that combine product, shopper, and media signals.

  1. Define audiences using purchase and engagement data
  2. Collaborate directly with brands to co-design campaigns
  3. Extend reach and precision across multiple channels

Activate

Execute privacy-safe campaigns across owned and off-site channels.

  1. Enable off-site activation with media owners
  2. Integrate seamlessly with walled gardens and programmatic
  3. Eliminate reliance on third-party cookies
Image of an Audience
Measurement

Measure

Prove the ROI of commerce media with closed-loop, privacy-first measurement.

  1. Connect ad exposure to real purchase outcomes
  1. Report on reach, frequency, and incrementality
  1. Share only insights, never raw transaction data

Build your own Private Data Network

Go beyond campaign-by-campaign activations. Create a Private Data Network that connects retailers, brands, media owners, and platforms into a trusted ecosystem for repeatable growth.

Unite commerce partners into a single, always-on network

Deliver scaled insights, activation, and measurement across categories

Build a strategic growth engine that attracts advertisers and increases spend

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