South Australian Tourism Commission quantifies the impact of its SBS BVOD campaign with InfoSum’s Private Path

When the South Australian Tourism Commission (SATC) wanted to measure the real-world impact of its SBS BVOD campaign, it teamed up with SBS and location data provider Azira. Using InfoSum’s Private Path, they collaborated securely without ever sharing personal data—and uncovered remarkable results.

Together, they achieved a 42% uplift in visitors to South Australia among people exposed to the campaign, compared to a matched non-exposed group.

InfoSum's Private Path measurement solution enabled SATC to:

• Protect all personal data by replacing PII with synthetic IDs
• Connect ad exposure and footfall data without sharing or centralizing any data
• Prove the success of the campaign across 342 travel hotspot locations
• Empower public sector teams with real-world campaign measurement