Renault and Axel Springer improve advertising performance with first-party data

Watch this video to learn how Axel Springer and Renault, supported by its agency partners OMD and Annalect, used the InfoSum Secure Data Clean Room to match their first-party data, without exposing or risking it, to generate a high-quality seed segment that could be used for hyper-targeted lookalike modeling.

When comparing the performance of the data clean room based targeting to a control group using a traditional cookie-based approach, the first-party data strategy delivered:

• Better on-target delivery
• Higher conversion rates
• Lower costs