Secure exchange of enriched intelligence

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Effortlessly and efficiently collaborate across multiple companies without risk.

Private Path enables companies to instantly and securely exchange enriched intelligence for analytics and measurement, without ever exposing or combining personal data.

What is Private Path?

Discover how Private Path facilitates the secure and privacy-safe exchange of enriched intelligence for advanced analytics and measurement.

Measurement

Safely deliver outcome and impression data to any internal, external, or third-party measurement environment without sharing PII or identifying keys between any party.

  1. Safely calculate reach and frequency, incremental lift, and attribution
  2. Eliminate the risk of exposing sensitive transaction or exposure-level data
  3. Effectively work with any desired measurement or analytics partner
Measurement
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Enrichment

Fast, effective, and protected delivery of rich customer insights directly between collaboration partners for greater accuracy and intelligence.

  1. Secure enrichment of first-party data from partners you trust
  2. Point-in-time synthetic IDs guarantee privacy and eliminate exposure
  3. Discover and select only the data you need to reduce cost and waste

Identity Bridge

Leverage a roster of Identity Bridge datasets to maximize match rates and ensure interoperability across collaboration partners,

  1. Choose from a wide selection of data and ID graph partners
  2. Successfully match with partners even without common keys
  3. Accurately and transparently measure effectiveness
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