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Activate first-party data without risk

For the first time, you can safely utilize your own customer data for audience profiling and selection, without compromising on privacy or control.

Use your data for people-based marketing

Our decentralized platform unlocks first-party customer data for optimized media targeting. Our technology allows isolated datasets to be connected and analyzed without sharing or losing control of the raw data. 

This groundbreaking approach enables you to use any number of owned and external datasets to gain a greater understanding of your customers. Data silos are safely unlocked, and agencies and publishers can now leverage audience data to more accurately target and measure campaigns.

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Remove the privacy risks in marketing

Advertisers and publishers need to compete with the data-driven targeting provided by the triopoloy (Facebook, Google & Amazon). To do so, they are exploring new ways to make the most of their first-party data. However, this comes with significant compliance risks.

Right now, brands and publishers are often left with little choice than to share personal data which - even if anonymized - puts them at significant risk. Our technology solves this by enabling you to activate your first-party data for marketing while ensuring your customers' personal data is never exposed to a third party and always remains under your control.

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Brands

Brands

Connect disparate data silos
Validate strategic partnerships
Measure campaign effectiveness
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Agencies

Agencies

Remote access to client data
Select audiences and find lookalikes
Conduct multi-channel attribution
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Publishers

Publishers

Optimize audience targeting
Outcome vs exposure measurement
Combine data from different media
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Create more collaborative and trusted relationships across the advertising ecosystem

Trust

Why InfoSum?

The only privacy-safe platform that facilitates targeted campaigns and accurate measurement while protecting your customer data.

To achieve this, our platform follows four simple steps:

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Collect

AI-powered data onboarding journey removes the need for a complex ETL process and ensures data owners retain control over their data.

Segment

Distributed and decentralized infrastructure enables any number of isolated datasets to be queried as if they were physically combined.

Unify

Identity matching process enables organizations to use their own identifiers, with or without global IDs from a DMP or data provider.

Activate

Analyze customer insights or stream segments to a variety of marketing execution tools using the pre-built outbound integrations.

Get in touch for a demo

Connecting data is complicated, that’s why we built you a secure and easy-to-use Platform to bring together multiple datasets for analysis and execution.

Additionally, our flexible APIs make it easy to integrate into your existing marketing stack.

Ready to get started?

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