Deliver privacy-first
data onboarding

Deliver personalised messaging in the cookie-free world using first-party data.

Data Onboarding

Future-proofed identity resolution

Maximise match rates to unlock omnichannel marketing in a privacy-first era.

Identity

Create second-party
partnerships

Grow privacy-safe relationships between brands and media owners.

Second Party Audiences

Build strategic
alliances

Create flexible first-data and identity alliances to achieve a network effect of collaboration.

Data Collaboration

Imagine a world where data is connected, but never shared

InfoSum Security

Security

Data remains decentralised in secure Bunkers that facilitate analysis and activation without moving raw data.

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InfoSum Privacy

Privacy

Aggregate level results and differential privacy concepts stop individuals from ever being identified through analysis.

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InfoSum Privacy

Speed-to-market

Streamlining privacy, security and legal reviews to start data onboarding faster, unlocking marketing that converts.

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Insight Engine

Our proprietary Insight Engine generates a virtual database that enables multiple data sources to be analysed without moving, centralising or sharing data.

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Differential Privacy

We utilise differential privacy concepts during both analysis and activation to safeguard personal data and ensure no individual can ever be identified within our UDP.

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Identity Resolution

Our technology doesn’t rely on a single ID or identity graph. Instead it automatically determines the identifier, or combination of identifiers, within the dataset to create the optimal match.

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Permission Control

Our rich permissions management ensures data owners remain in control of who can use their data in their analysis, and to what extent it can be analysed.

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Global Schema

Our automated normalisation and mapping process ensures no changes are required to the original data to make it compatible across multiple data sources.

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Federated Architecture

Our UDP is built on a federated architecture that ensures all datasets remain decentralised in their own isolated Bunker, but can be analysed ‘as one’.

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Insight EngineDifferential PrivacyIdentity ResolutionPermission ControlsGlobal SchemaFederated Architecture