Deliver personalised messaging in the cookie-free world using first-party data.Data Onboarding
Maximise match rates to unlock omnichannel marketing in a privacy-first era.Identity
Grow privacy-safe relationships between brands and media owners.Second Party Audiences
Create flexible first-data and identity alliances to achieve a network effect of collaboration.Data Collaboration
Data remains decentralised in secure Bunkers that facilitate analysis and activation without moving raw data.Learn more
Aggregate level results and differential privacy concepts stop individuals from ever being identified through analysis.Learn more
Streamlining privacy, security and legal reviews to start data onboarding faster, unlocking marketing that converts.Learn more
InfoSum’s UDP greatly reduces the complexity of today’s digital ecosystem by enabling trusted first-party data partnerships that facilitates faster and more efficient collaboration between parties.
Unlock the power of your first-party data with the only end-to-end data onboarding solution.
Build data-driven alliances underpinned by first-party data connectivity.
Connect datasets and analyse customer overlap to unlock rich insights.
Our proprietary Insight Engine generates a virtual database that enables multiple data sources to be analysed without moving, centralising or sharing data.Learn more
We utilise differential privacy concepts during both analysis and activation to safeguard personal data and ensure no individual can ever be identified within our UDP.Learn more
Our technology doesn’t rely on a single ID or identity graph. Instead it automatically determines the identifier, or combination of identifiers, within the dataset to create the optimal match.Learn more
Our rich permissions management ensures data owners remain in control of who can use their data in their analysis, and to what extent it can be analysed.Learn more
Our automated normalisation and mapping process ensures no changes are required to the original data to make it compatible across multiple data sources.Learn more
Our UDP is built on a federated architecture that ensures all datasets remain decentralised in their own isolated Bunker, but can be analysed ‘as one’.Learn more