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Through InfoSum’s Unified Data Platform (UDP) multiple first-party data sources can be safely and securely connected, analysed and activated, without moving any raw data between parties.
Data remains decentralised in secure and isolated instances known as Bunkers. These Bunkers facilitate analysis and activation without moving raw data.
Fine grained permissions ensure you remain in complete control over who can gain insights from your data, and what level of insights they can gain.
Aggregate level results and differential privacy concepts stop individuals from ever being identified through analysis.
InfoSum’s UDP greatly reduces the complexity of today’s digital ecosystem by enabling trusted first-party data partnerships that facilitates faster and more efficient collaboration between parties.
Connect datasets and analyse customer overlap to unlock rich insights.
Unify insights across multiple first-party data sources.
Discover your audiences across various media partners for insights, and activation.
Use an optimised known audience to deliver people based marketing campaigns.
Build data-driven alliances underpinned by first-party data connectivity.
Our proprietary Insight Engine generates a virtual database that enables multiple data sources to be analysed without moving, centralising or sharing data.Learn more
We utilise differential privacy concepts during both analysis and activation to safeguard personal data and ensure no individual can ever be identified within our UDP.Learn more
Our technology doesn’t rely on a single ID or identity graph. Instead it automatically determines the identifier, or combination of identifiers, within the dataset to create the optimal match.Learn more
Our rich permissions management ensures data owners remain in control of who can use their data in their analysis, and to what extent it can be analysed.Learn more
Our automated normalisation and mapping process ensures no changes are required to the original data to make it compatible across multiple data sources.Learn more
Our UDP is built on a federated architecture that ensures all datasets remain decentralised in their own isolated Bunker, but can be analysed ‘as one’.Learn more
InfoSum’s UDP has been built on six core technologies that empower trust by allowing data to remain decentralised, while enabling multiple first and second-party data sources to be connected for analysis and activation.