Data collaboration that drives growth

With InfoSum’s Secure Data Clean Room underpinning BRANDM4TCH, we were able to instantly close the loop and directly leverage our first-party CRM data, and Channel 4’s All 4 audience data to calculate the incremental uplift of our campaign - all while protecting the privacy of our customers, and the security of our data.

We are thrilled that with InfoSum we have found a solution that puts data privacy first and enables us to collaborate with brands. By unlocking the power of our first-party data and giving brands access to our marketing channels, we can help accelerate ROI by delivering relevant experiences to customers and ultimately enhance the shopping experience for them.

InfoSum made working with TSB really straightforward. The ‘non-movement of data’ approach meant we could easily and securely match our 51.7 million audience to TSB’s 5 million customers in a privacy-first way.