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Fill out the form and a member of the InfoSum team will get in touch to arrange a demo.
Deliver personalised messaging in the cookie-free world using first-party data.
Data OnboardingMaximise match rates to unlock omnichannel marketing in a privacy-first era.
IdentityGrow privacy-safe relationships between brands and media owners.
Second Party AudiencesCreate flexible first-data and identity alliances to achieve a network effect of collaboration.
Data Collaboration
Data remains decentralised in secure Bunkers that facilitate analysis and activation without moving raw data.
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Aggregate level results and differential privacy concepts stop individuals from ever being identified through analysis.
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Streamlining privacy, security and legal reviews to start data onboarding faster, unlocking marketing that converts.
Learn moreInfoSum’s UDP greatly reduces the complexity of today’s digital ecosystem by enabling trusted first-party data partnerships that facilitates faster and more efficient collaboration between parties.
Unlock the power of your first-party data with the only end-to-end data onboarding solution.
Build data-driven alliances underpinned by first-party data connectivity.
Connect datasets and analyse customer overlap to unlock rich insights.
Our proprietary Insight Engine generates a virtual database that enables multiple data sources to be analysed without moving, centralising or sharing data.
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We utilise differential privacy concepts during both analysis and activation to safeguard personal data and ensure no individual can ever be identified within our UDP.
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Our technology doesn’t rely on a single ID or identity graph. Instead it automatically determines the identifier, or combination of identifiers, within the dataset to create the optimal match.
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Our rich permissions management ensures data owners remain in control of who can use their data in their analysis, and to what extent it can be analysed.
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Our automated normalisation and mapping process ensures no changes are required to the original data to make it compatible across multiple data sources.
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Our UDP is built on a federated architecture that ensures all datasets remain decentralised in their own isolated Bunker, but can be analysed ‘as one’.
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