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Activate first-party data without risk

For the first time, you can safely utilize your own customer data for audience profiling and selection, without compromising on privacy or control.

Use customer data for people-based marketing

Our decentralized platform unlocks the power of your first-party data for optimized media targeting. Our technology allows isolated datasets to be connected and analyzed without needing to pool or share the raw data. 

This groundbreaking approach allows you to utilize any number of internal and external datasets to gain a greater understanding of your customers. Data silos no longer prohibit understanding and agencies and publishers can use audience data to target and measure campaigns.

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Solving the privacy risks in advertising

As advertisers and publishers look to compete with the level of data-driven intelligence held by the tech giants, there is a desire to more effectively utilize first-party data. However, there are significant compliance risks associated with the handling of personal data.

There are misconceptions in advertising regarding what personal data is, and what sharing this sensitive data means. Our technology ensures your customers’ personal data is never exposed to third parties and always remains under your control.

Brands

Connect disparate data silos
Validate strategic partnerships
Measure campaign effectiveness
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Agencies

Remote access to client data
Select audiences and find lookalikes
Conduct multi-channel attribution
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Publishers

Optimize audience targeting
Outcome vs exposure measurement
Combine data from different media
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Create more collaborative and trusted relationships across the advertising ecosystem

Trust

Why InfoSum?

The only privacy-safe platform that facilitates targeted campaigns and accurate measurement while protecting your customer data.

To achieve this, our platform follows four simple steps:

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Collect

AI-powered data onboarding journey removes the need for a complex ETL process and ensures data owners retain control over their data.

Segment

Distributed and decentralized infrastructure enables any number of isolated datasets to be queried as if they were physically combined.

Unify

Identity matching process enables organizations to use their own identifiers, with or without global IDs from a DMP or data provider.

Activate

Analyze customer insights or stream segments to a variety of marketing execution tools using the pre-built outbound integrations.

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Additionally, our flexible APIs make it easy to integrate into your existing marketing stack.

Connecting data is complicated, that’s why we built you a secure and easy-to-use Platform to bring together any multitude of datasets for analysis and execution.

Ready to get started?

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