Deliveroo increases sign-ups by 20% with Channel 4 | InfoSum

Discover how Deliveroo and Channel 4 collaborated using the InfoSum Secure Data Clean Room to plan, activate and measure a national advanced TV advertising campaign across All 4, without having to share or expose their data. 

Deliveroo and Channel 4 used their first-party data securely to easily and accurately calculate the incremental impact of that campaign: 

  • 20% increase in app sign-ups as a result of the advertising campaign.