CASE STUDY

Food delivery company drives brand engagement through first-party data collaboration

Find out how a food delivery company used BRANDM4TCH, Channel 4’s privacy-safe data matching solution powered by InfoSum, to seamlessly match their customer data against Channel 4’s All 4 audience to create custom audiences for targeting - without either party having to share any data. 

The BRANDM4TCH solution enabled the food delivery company to:

  • Increase brand awareness by 63%
  • Increase consideration by 38%