Food delivery company drives brand engagement through first-party data collaboration
Goal
Use first-party data to boost brand awareness, favorability, and purchase intent among existing and dormant customers via Channel 4’s premium CTV inventory.
Challenge
Traditional data matching required data centralization and sharing, creating privacy risks. Channel 4 needed a privacy-first solution to safely match brand and audience data.
Solution
Channel 4 partnered with InfoSum to launch BRANDMATCH, enabling the food delivery brand to securely match its first-party data against All 4’s 24M registered users. No personal data was moved or shared. Once matched, Mediarithmics applied advanced modeling to expand scale using viewing behavior. The brand created custom audiences, suppressed existing customers for efficiency, and activated the campaign with full data control intact.
Results
The food delivery company saw significant improvement in marketing objectives by matching their data against All 4’s authenticated audience through BRANDM4TCH, powered by InfoSum.
