ITV and Tesco drive 189% sales uplift for Heineken

Facing category decline and fierce competition, Heineken sought to use its own first-party data to acquire new customers, grow loyalty, and prove measurable ROI across beer and cider brands.

Through Retail Match, ITV and Tesco connected Heineken's first-party data to registered ITVX viewers using InfoSum's data collaboration platform.

This enabled precise targeting of high-value audiences for Heineken across ITVX and measured real sales impact in Tesco stores, all without exposing any party's data.

This unique three-way marriage of data delivered exceptional sales growth:

• 189% sales uplift for Cruzcampo
• 54% sales uplift for Old Mout Cider
• 32% average uplift across all Retail Match segments for Heineken

Download the case study to learn how this pioneering brand, media, and retail partnership is setting a new standard for data-driven advertising.