Experian and InfoSum improve match rates across key paid channels for household brand
Goal
A well-loved British brand wanted to use its existing customer intelligence to reach relevant audiences across paid channels, particularly social media, without giving up control of its data.
Challenge
Despite holding extensive offline customer data, the brand couldn't connect these records to the digital identifiers required by media platforms, limiting campaign performance across channels.
Solution
The brand partnered with Experian, a long-standing InfoSum partner, to maximise the value of its first-party data. Using InfoSum, the brand securely connected its data with Experian's identity graph without moving or exposing raw data. Experian translated offline records into addressable identifiers, delivering audiences to the brand's seats across Meta, TikTok and Amazon.
Results
By enabling the seamless translation of offline data into actionable, addressable audiences, the brand achieved substantially improved match rates across all channels, without exposing any proprietary information to Experian.
