Retail media is a $100 billion opportunity for data-rich retailers. From boosting retail sales, driving media revenue from brands, and orchestrating campaigns across other media owners on behalf of brands, retailers are the critical piece of the puzzle.
InfoSum’s Secure Data Clean Room empowers retailers, brands, media companies and other data providers to unlock advanced analytics, planning and measurement capabilities through multi-party networks while prioritizing the security of their data and the privacy of their customers.
Discover how secure data collaboration empowers organizations to deliver personalized shopper experiences with maximum data privacy and protection.
Download this guide for everything you need to know about retail media networks
Brands with low levels or no first-party data can safely tap into retailers’ data to use as a second-party data source.
Download the Second-Party Data Planning factsheet for more details:
Instantly match first-party data and retail shopper data to build custom audiences based on specific campaign goals.
Download the Shopper Marketing factsheet for more details:
Simplified connections between brands, retailers, and media to deliver data-driven advertising at scale
Removing trust, privacy, and security barriers make it easier to build innovative, collaborative relationships.
Best-in-class privacy controls ensure that consumers' privacy is prioritized at every step of the collaboration process.
Data always remains under the control of the data owner, with no data sharing and a comprehensive permissions system.
Brands and retailers can collaborate with media owners to activate across multiple audiences.
Download the Off-Site Activation factsheet for more details:
Quickly and accurately measure the incremental impact of retail media campaigns with multi-party collaboration.
Download the Measurement factsheet for more details:
Build data collaboration into your first-party data strategy and drive business growth
Discover how to reframe match rates for the first-party data era