Retail media is a $100 billion opportunity for data-rich retailers. From boosting retail sales, driving media revenue from brands, and orchestrating campaigns across other media owners on behalf of brands, retailers are the critical piece of the puzzle.
InfoSum’s Secure Data Clean Room empowers retailers, brands, media companies and other data providers to unlock advanced analytics, planning and measurement capabilities through multi-party networks while prioritizing the security of their data and the privacy of their customers.
Simplified connections between brands, retailers, and media to deliver data-driven advertising at scale.
Removing trust, privacy, and security barriers make it easier to build innovative, collaborative relationships.
Best-in-class privacy controls ensure that consumers' privacy is prioritized at every step of the collaboration process.
Data always remains under the control of the data owner, with no data sharing and a comprehensive permissions system.
Download this guide for everything you need to know about retail media ecosystems
Brands with low levels or no first-party data can safely tap into retailers’ data to use as a second-party data source.
Instantly match first-party data and retail shopper data to build custom audiences based on specific campaign goals.
Brands and retailers can collaborate with media owners to activate across multiple audiences.
Quickly and accurately measure the incremental impact of retail media campaigns with multi-party collaboration.