Retail media is growing exponentially, with spending set to reach over $55 billion* by the end of 2024. It's an enormous opportunity and a trend that every retailer, brand, media agency and media company should pay attention to.

However, a retail media solution is only as robust as the underlying data. Organizations must find ways to access and unlock the value held in retailers' first-party data without risking consumer privacy or data security. This is where secure data collaboration comes in.

Download this guide to learn how to power your modern retail media network, including:

• The state of retail media
• Building a retail media proposition
• The role of data clean rooms
• Key retail media opportunities

‍

_*eMarketer