With the global gaming audience expected to reach 3.1 billion by 2023, there’s more data than ever being captured by game developers, publishers and streaming services. With InfoSum’s privacy-safe collaboration platform, companies can unlock the full potential of this data to deliver better games, content and brand experiences, all while prioritizing player privacy.
Connect internal data to better understand your gamers and deliver a total brand experience.
Access untapped insights through collaboration to improve and accelerate game development.
Create more engaging customer experiences across all touchpoints that drive greater loyalty.
Work strategically with other gaming and content companies to deliver new gaming experiences.
Connect all the data sources across your business to better understand your customers and deliver richer brand experiences.
Seamlessly collaborate with strategic partners in a privacy-first way to power greater customer experiences.
Collaborate across multiple partners and various industries to power new data-driven experiences.
Leverage data assets across multiple businesses to create new privacy-first ecosystems that power better products and services.
With InfoSum’s Secure Data Clean Room underpinning BRANDM4TCH, we were able to instantly close the loop and directly leverage our first-party CRM data, and Channel 4’s All 4 audience data to calculate the incremental uplift of our campaign - all while protecting the privacy of our customers, and the security of our data.
We are thrilled that with InfoSum we have found a solution that puts data privacy first and enables us to collaborate with brands. By unlocking the power of our first-party data and giving brands access to our marketing channels, we can help accelerate ROI by delivering relevant experiences to customers and ultimately enhance the shopping experience for them.
InfoSum made working with TSB really straightforward. The ‘non-movement of data’ approach meant we could easily and securely match our 51.7 million audience to TSB’s 5 million customers in a privacy-first way.