With old methods of connectivity deprecated by regulation and technology, and a flood of new ‘identity’ solutions designed to replace third-party identifiers, the advertising ecosystem is becoming more fragmented.
Trust is at an all-time low. Consumers don’t trust brands and media owners with their data, and those companies don’t trust each other. Effective collaboration in media and advertising depends on a triangle of trust between each.
By eliminating the movement of data, and prioritizing the privacy of consumers, brands and media owners break through the noise and safely connect and match customer data to deliver better marketing.
Non-movement of data means you never share or centralize your data.
Multi-identity connectivity removes reliance on a single identifier and future-proofs your marketing.
Match on PII and build custom audiences with the full richness of the data.
Collaborate in a privacy-safe and secure way that never risks your customers.
Connect all the data sources across your business to better understand your customers and deliver richer brand experiences.
Seamlessly collaborate with strategic partners in a privacy-first way to power greater customer experiences.
Collaborate across multiple partners and various industries to power new data-driven experiences.
Leverage data assets across multiple businesses to create new privacy-first ecosystems that power better products and services.
Deliver more powerful marketing by safely matching your customer data with media owners, other brands and data enrichment sources, without sharing data.
Unlock the full value of your audience through privacy-safe data matching. Empower brands to create personalized custom audiences, and collaborate with strategic partners on new data products.
Create value at scale by safely partnering with other intermediaries and offering a unified workflow to your clients.
Easily enable brands and media owners to boost connectivity and increase customer knowledge. InfoSum’s non-movement of data approach ensures you never lose control or risk the commercial value of your data.
With InfoSum’s Secure Data Clean Room underpinning BRANDM4TCH, we were able to instantly close the loop and directly leverage our first-party CRM data, and Channel 4’s All 4 audience data to calculate the incremental uplift of our campaign - all while protecting the privacy of our customers, and the security of our data.
We are thrilled that with InfoSum we have found a solution that puts data privacy first and enables us to collaborate with brands. By unlocking the power of our first-party data and giving brands access to our marketing channels, we can help accelerate ROI by delivering relevant experiences to customers and ultimately enhance the shopping experience for them.
InfoSum made working with TSB really straightforward. The ‘non-movement of data’ approach meant we could easily and securely match our 51.7 million audience to TSB’s 5 million customers in a privacy-first way.