The demise of third-party identifiers and rising privacy legislation across the globe means the advertising industry needs a new approach to data-driven marketing. As such, the industry has turned to first-party data.

But it is only through secure data collaboration that the full value of first-party data is unlocked. This requires new technology, such as data clean rooms, and new ways of working.

To make this shift successfully, organizations need a robust and sustainable data strategy that allows you to extract maximum performance from your data and ensures data privacy, security and control at every step.

To help you build a strong data strategy, download our guide that covers:

• The rise of first-party data
• Complementing your first-party data with second and third-party data
• The four crucial elements of a robust data strategy
• The role of data clean rooms
• First-party data case studies