Plan custom audience-based campaigns leveraging first-party data to increase scale and performance.
Brands and media owners can collaborate to execute powerful consumer experiences without risk. With InfoSum, organizations can connect, analyze, and build audience-based campaigns using first, second, and third-party data.
With intuitive drag-and-drop tools and best-in-class privacy-enhancing technology, brands can seamlessly find new audiences and orchestrate campaigns that generate higher ROI.
Quickly create high-performing audiences using easy drag-and-drop self-service tools in seconds.
Find audiences with similar characteristics to your current customers and activate them flexibly.
Define new high-value audiences with data partners and find them across media partners.
Agencies can orchestrate audience planning across channels for consistent campaign definition.
Leverage first-party data to evaluate the most valuable placements for your audience and create a media plan without data transfer.
Use first and second-party data to expand and enrich audience profiles for maximum reach and performance
Enable advetisers to easily explore and discover valuable audience segments across your inventory
Use brand first-party data to create bespoke audience segments to maximize audience addressability and yield
Connect internal and external data silos for an enhanced and addressable view of your customer.
Resolve identity and boost match rates with complete control, transparency, and flexibility.
Activate flexibly to deliver media addressability, scale, and performance across all channels and devices.