Safely use first-party data to build and activate smarter audience-based campaigns at scale.
Brands and media owners can collaborate to execute powerful consumer experiences without risk. With InfoSum, organizations can connect, analyze, and build audience-based campaigns using first and second-party data.
With intuitive drag-and-drop tools and best-in-class privacy-enhancing technology, brands can seamlessly create campaigns generating higher ROI. Media owners can work directly with their brand partners to deliver custom audiences that drive higher yield and demand.
Quickly create high-performing audiences using easy drag-and-drop self-service tools in seconds.
Advertisers and media owners can easily collaborate to deliver more compelling consumer experiences.
Eliminate reliance on third-party unstable identifiers while protecting first-party data end-to-end.
Reduce media waste, increase performance, and remain in complete control using a data clean room.
Easily identify most relevant audience segments and activate directly with media owners or programmatic platforms
Use first and second party data to expand and enrich audience profiles for maximum reach and performance
Plan and execute audience-based campaigns across all media in a privacy-first cookie-free world
Enable advertisers to easily explore and discover valuable audience segments across your inventory
Use brand first-party data to create bespoke audience segments to maximize audience addressability and yield
Provide maximum addressability and performance for audience-based campaigns in a privacy-first cookie-free world
Connect internal and external data silos for an enhanced and addressable view of your customer.
Resolve identity and boost match rates with complete control, transparency, and flexibility.
Plan custom audience-based campaigns leveraging first-party data to increase scale and performance.