As modern shopping experiences span both online and in-store, there is an increased focus on closing the loop on measurement.
Brands can collaborate with retailers and media owners to accurately measure the incremental uplift of campaigns based on outcomes both in-store and online. Download our retail measurement factsheet to learn how you can get started today.
Power interoperable measurement solutions through first-party data collaboration
Discover why marketers are turning to incrementality measurement, powered by first-party data collaboration