Calculate your data-driven strategies' true impact and value with end-to-end privacy protection.
For too long, measurement has relied on intrusive tracking and complex modeling techniques, painting a partial picture of the user journey. With the disappearance of third-party identifiers and the rise of privacy preservation, the industry needs a more accurate, sustainable, and secure way to approach measurement.
With InfoSum, brands and media owners can collaborate to maximize the impact of their data-driven experiences at scale with greater insight into the audience, media, and campaign details that matter most.
Calculate the true effectiveness of your campaign without exposing valuable transaction or exposure data.
Fast, direct and transparent measurement process with instant results using real people data.
Partner directly with high-quality data and measurement providers for enhanced performance and visibility.
Measurement that is not reliant on third-party cookies or intrusive tracking to measure success.
A fast lightweight solution that calculates the true incremental impact of a campaign on metrics such as sales without exposing any data
Easily calculate reach and frequency across media including emerging markets with greater control & transparency
Ensure that you are reaching the right audience with every campaign and generate granular audience insights
A fast and light weight solution that calculates the campaign impact on the outcomes that matter, such as sales.
Provide campaign measurement data directly to brand partners without sacrificing control or privacy protection.
Ensure that each campaign reached the right audience and provide insights for future targeting strategies.
Connect internal and external data silos for an enhanced and addressable view of your customer.
Resolve identity and boost match rates with complete control, transparency, and flexibility.
Plan custom audience-based campaigns leveraging first-party data to increase scale and performance.