With consumer buying trends continuously changing, it is vital that retailers and CPGs collaborate strategically to deliver a modern shopper experience. With InfoSum these companies can work together to better understand their customers and improve both shopper, marketing, and operational performance while prioritizing the privacy of their customers.
Connect all internal data to better understand your customers and plan better shopper experiences.
Seamlessly analyze buyer behavior and identify consumer demand trends to optimize the supply chain.
Create more engaging shopper experiences across all touchpoints that drive greater loyalty.
Work strategically across retailers, CPGs and other companies to deliver new shopper experiences.
Connect all the data sources across your business to better understand your customers and deliver richer brand experiences.
Seamlessly collaborate with strategic partners in a privacy-first way to power greater customer experiences.
Collaborate across multiple partners and various industries to power new data-driven experiences.
Leverage data assets across multiple businesses to create new privacy-first ecosystems that power better products and services.
Create personalized shopping experiences that increase customer loyalty and acquisition, through privacy-safe collaboration with CPGs and other brands.
Deliver more personalized customer experiences by collaborating with retailers and other data owners on everything from shopper marketing to supply chain optimization.
We are thrilled that with InfoSum we have found a solution that puts data privacy first and enables us to collaborate with brands. By unlocking the power of our first-party data and giving brands access to our marketing channels, we can help accelerate ROI by delivering relevant experiences to customers and ultimately enhance the shopping experience for them.
InfoSum made working with TSB really straightforward. The ‘non-movement of data’ approach meant we could easily and securely match our 51.7 million audience to TSB’s 5 million customers in a privacy-first way.
InfoSum's privacy-first platform, designed for the cookie-less future, complements Planet V's principles of being a trusted solution for advertisers and partners and designed for the future of TV advertising.