InfoSum for Retail & CPG

Deliver better brand experiences in a rapidly-changing retail environment

With consumer buying trends continuously changing, it is vital that retailers and CPGs collaborate strategically to deliver a modern shopper experience. With InfoSum these companies can work together to better understand their customers and improve both shopper, marketing, and operational performance while prioritizing the privacy of their customers.

Close up of stacked shopping carts
Better shopper insights

Connect all internal data to better understand your customers and plan better shopper experiences.

Optimize the supply chain

Seamlessly analyze buyer behavior and identify consumer demand trends to optimize the supply chain.

Personalized experience

Create more engaging shopper experiences across all touchpoints that drive greater loyalty.

Improve partnerships

Work strategically across retailers, CPGs and other companies to deliver new shopper experiences.

One Platform. Any Collaboration.

Internal

Connect all the data sources across your business to better understand your customers and deliver richer brand experiences.

One-to-One

Seamlessly collaborate with strategic partners in a privacy-first way to power greater customer experiences.

One-to-Many

Collaborate across multiple partners and various industries to power new data-driven experiences.

Co-Op

Leverage data assets across multiple businesses to create new privacy-first ecosystems that power better products and services.

InfoSum for Retail

Create personalized shopping experiences that increase customer loyalty and acquisition, through privacy-safe collaboration with CPGs and other brands.

  1. Integrate promo redemption, multi-channel transaction, and inventory data to optimize supply chains
  2. Combine campaign reach and in-store transaction data to maximize shopper marketing investments 
  3. Mine a unified view of CRM and fulfillment data for efficiency gains
Supermarket aisles
Factory production line

InfoSum for CPGs

Deliver more personalized customer experiences by collaborating with retailers and other data owners on everything from shopper marketing to supply chain optimization.

  1. Collaborate with retailers to create a holistic view of buyer behavior
  2. Unlock insights to optimize marketing efforts and maximize ROI
  3. Mine transaction data from multiple outlets to seed new product development
Global

InfoSum made working with TSB really straightforward. The ‘non-movement of data’ approach meant we could easily and securely match our 51.7 million audience to TSB’s 5 million customers in a privacy-first way.

Katie Bowden

InfoSum's privacy-first platform, designed for the cookie-less future, complements Planet V's principles of being a trusted solution for advertisers and partners and designed for the future of TV advertising.

Kelly Williams

InfoSum’s technology can help us further understand the in-depth data partnerships we have with our clients and allow us to demonstrate the correlation with CNN’s audience and our clients’ customers.

Faisal Karmali