By analysing decentralised datasets it's possible for businesses to securely share data and generate insight from one or multiple data sources. Unlike Blockchain, access to the raw data is only given to the data controller.
InfoSum Link enables you to connect two isolated datasets and evaluate the combined knowledge. Collaborate over internal or external data while retaining complete ownership.
In the past, data analytics was the preserve of big business, reserved for those that could afford technology costing thousands of pounds and had the budget to employ teams of data scientists.
Most people will remember reading about the Equifax data breach reported in September 2017.
Just as retailers are coming under intense pressure to get closer to their customers, marketing budgets are being squeezed.
With GDPR soon to be upon us, retailers need to understand the big changes it will bring to the way they use and analyse customer data.
The benefits of holding data are well understood, with McKinsey research revealing retailers that leverage its full power could increase operating margins by up to 60%
InfoSum launches Link - a GDPR compliant data collaboration technology
As the countdown to GDPR begins in earnest, there are set to be big changes in how organisations use and analyse customer data .
How would you feel if you knew that your bedtime habits were being used to predict the effects of natural disasters?
For the last two years, we have been building a decentralised technology which gives every company the ability to securely co-operate and access the same level of consumer understanding as the tech giants
Imagine buying a ring for £10, wearing it everyday for 30 years and then finding out it’s worth a massive £350,000.
Last week, CogX — a conference promoting the exchange of AI-based ideas and innovations — looked to debate the impact of AI on industry, government and society
GDPR should be seen as a “call for changing how we view data” rather than a regulation, was one of the key assertions of the Data Privacy, Data Ethics and GDPR panel at CogX17 London.