A retail media network is a first-party data advertising solution that enables retailers to make their audience and data intelligence available for brands and other media companies to create greater addressability and deliver more effective advertising.

However, organizations must take great care in unlocking value from this data, ensuring they avoid risking customer privacy or losing control of their data.

This infographic explains how data clean room technology empowers brands, retailers, media owners and other companies to securely collaborate and the four top opportunities retail media networks present.