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FEATURED BLOG

From IDs to signals: How data collaboration powers intelligence

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From IDs to signals: How data collaboration powers intelligence
FEATURED CASESTUDY

ITV and Carwow deliver a 133% uplift in mid-funnel actions for car manufacturers

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Lauren Wetzel: Being client-obsessed

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The role of data collaboration in maximizing AI performance

The role of data collaboration in maximizing AI performance

World Cup 2026: How brands will win with data collaboration and AI

World Cup 2026: How brands will win with data collaboration and AI

Six common data collaboration myths, busted

Six common data collaboration myths, busted

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Listen to Identity Architects Podcast

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Episode #
97
Ashley Jones
Ashley Jones, Tripadvisor: "Real human data and content"
Tripadvisor
Ashley Jones, Tripadvisor: "Real human data and content"

Ashley Jones, Tripadvisor: "Real human data and content"

Episode #
96
Dr. Marcus Collins
Dr. Marcus Collins: "A Matter of Perspective"
University of Michigan
Dr. Marcus Collins: "A Matter of Perspective"

Dr. Marcus Collins: "A Matter of Perspective"

Episode #
95
Paul Farrow
Paul Farrow, Microsoft Ads: "Privacy is actually simple"
Microsoft Advertising
Paul Farrow, Microsoft Ads: "Privacy is actually simple"

Paul Farrow, Microsoft Ads: "Privacy is actually simple"

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How collaborative intelligence will shape the future of TV

Beacons: AI-ready cross-cloud collaboration

Private Data Networks

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Latest Case Studies

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ITV
Tesco
Heineken

ITV and Tesco drive 189% sales uplift for Heineken

South Australia Tourism Commission
SBS
Azira

South Australian Tourism Commission quantifies the impact of its SBS BVOD campaign with InfoSum’s Private Path

Starcount

Starcount empowers brands with enriched intelligence for insights and activation

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Infographic
Private Data Networks
Private Data Networks

Private Data Networks: Secure, fast, and scalable data collaboration

Infographic
Data clean rooms: Beware three warning labels
Data clean rooms: Beware three warning labels

Three key critical areas to watch for when investing in data clean rooms

Playbook
Playbook: 12 Must-have data collaboration plays
Playbook: Must-have data collaboration plays

12 data collaboration plays that drive marketing performance and business outcomes

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Latest Guides

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Guide
Match rates in the first-party data era
Match rates in the first-party data era

Discover how to reframe match rates for the first-party data era

Guide
Crafting a successful data strategy
Crafting a successful data strategy

Everything you need to build a robust and sustainable data collaboration strategy

Guide
Measurement in the age of privacy
Measurement in the age of privacy

Future-proof your measurement strategy in the privacy-first era

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InfoGraphics

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Infographic
Private Data Networks
Private Data Networks

Private Data Networks: Secure, fast, and scalable data collaboration

Infographic
Data clean rooms: Beware three warning labels
Data clean rooms: Beware three warning labels

Three key critical areas to watch for when investing in data clean rooms

Infographic
Retail Media Networks powered by data clean rooms
Retail Media Networks powered by data clean rooms

Discover how data clean room technology unlocks the full potential of retail media

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Factsheeet

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Factsheet
Private Path for Measurement Providers
Private Path for Measurement Providers

Discover how Private Path enables secure and privacy-safe measurement

Factsheet
Private Path Enrichment
Private Path Enrichment

Discover how Private Path enables secure and privacy-first monetization of enriched intelligence

Factsheet
Private Path for Measurement
Private Path Measurement for Brands

Discover how Private Path enables secure and privacy-safe measurement

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Trending topics

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Smart TV displaying streaming apps, internet connectivity, and premium content.

What is Connected TV?

Data Clean Room

What is a data clean room?

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InfoSum in the News

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IWD 2026 ‘Give to Gain’ – Media leaders share their views

Mediashotz
March 5, 2026

InfoSum’s Beacons redefines non-movement data collaboration

The Media Leader
February 20, 2026

'Harder to bluff:' The privacy reform shake-out

AdNews
February 6, 2026

WPP Media and Salling Group in new retail media collaboration

Dansk Markedsføring
February 5, 2026

AI, cyber threats & the rise of strategic data privacy

TechDay Australia
February 2, 2026

The industry speaks, part 2: World Privacy Day 2026

Cyber Daily
January 28, 2026
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