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Privacy: The competitive edge driving performance and growth

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Privacy: The competitive edge driving performance and growth
FEATURED CASESTUDY

South Australian Tourism Commission quantifies the impact of its SBS BVOD campaign with InfoSum’s Private Path

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Budi Tanzi, Experian: "There’s always evolution"

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Why multi-party data collaboration is the real multiplayer mode

Why multi-party data collaboration is the real multiplayer mode

Privacy in 2025: The non-negotiable at the heart of modern marketing

Privacy in 2025: The non-negotiable at the heart of modern marketing

How data collaboration is revolutionizing sports sponsorship

How data collaboration is revolutionizing sports sponsorship

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Listen to Identity Architects Podcast

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Episode #
92
Kerel Cooper
Kerel Cooper, GumGum: "Everything starts with culture"
Gumgum
Kerel Cooper, GumGum: "Everything starts with culture"

Kerel Cooper, GumGum: "Everything starts with culture"

Episode #
91
Victoria Bruce
Victoria Bruce, Carwow: "Data collaboration is the driving force"
Carwow
Victoria Bruce, Carwow: "Data collaboration is the driving force"

Victoria Bruce, Carwow: "Data collaboration is the driving force"

Episode #
90
Giovanni Gardelli
Giovanni Gardelli, Yahoo: "Transparency Is the Lever"
Yahoo!
Giovanni Gardelli, Yahoo: "Transparency Is the Lever"

Giovanni Gardelli, Yahoo: "Transparency Is the Lever"

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Private Data Networks

Collaborations

WPP Acquires InfoSum

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Starcount

Starcount empowers brands with enriched intelligence for insights and activation

Ads & Data
Cristal

Multi-party collaboration delivers 2.5x incremental reach across linear and CTV for Ads & Data

Channel 4
Nectar360

RETAIL: Nectar360 and Channel 4 deliver up to 122% sales uplift for CPGs

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Infographic
Private Data Networks
Private Data Networks

Private Data Networks: Secure, fast, and scalable data collaboration

Infographic
Data clean rooms: Beware three warning labels
Data clean rooms: Beware three warning labels

Three key critical areas to watch for when investing in data clean rooms

Playbook
Playbook: 12 Must-have data collaboration plays
Playbook: Must-have data collaboration plays

12 data collaboration plays that drive marketing performance and business outcomes

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Guide
Match rates in the first-party data era
Match rates in the first-party data era

Discover how to reframe match rates for the first-party data era

Guide
Crafting a successful data strategy
Crafting a successful data strategy

Everything you need to build a robust and sustainable data collaboration strategy

Guide
Measurement in the age of privacy
Measurement in the age of privacy

Future-proof your measurement strategy in the privacy-first era

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InfoGraphics

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Infographic
Private Data Networks
Private Data Networks

Private Data Networks: Secure, fast, and scalable data collaboration

Infographic
Data clean rooms: Beware three warning labels
Data clean rooms: Beware three warning labels

Three key critical areas to watch for when investing in data clean rooms

Infographic
Retail Media Networks powered by data clean rooms
Retail Media Networks powered by data clean rooms

Discover how data clean room technology unlocks the full potential of retail media

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Private Path for Measurement Providers
Private Path for Measurement Providers

Discover how Private Path enables secure and privacy-safe measurement

Factsheet
Private Path Enrichment
Private Path Enrichment

Discover how Private Path enables secure and privacy-first monetization of enriched intelligence

Factsheet
Private Path for Measurement
Private Path Measurement for Brands

Discover how Private Path enables secure and privacy-safe measurement

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Smart TV displaying streaming apps, internet connectivity, and premium content.

What is Connected TV?

Data Clean Room

What is a data clean room?

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InfoSum in the News

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AI Is breaking down data silos - without breaking privacy

Street Fight
October 8, 2025

Is the Identity Stack Broken?

Association of National Advertisers
October 2, 2025

Private Data Networks: The Path to a Secure Data Marketplace

Adzine
October 2, 2025

DMEXCO 2025: What Publishers Need To Know

What's New in Publishing
October 1, 2025

In the AI era, privacy-first innovation is not a constraint, it’s a competitive advantage

mediaweek
September 30, 2025

A hype-weary industry finds relief in buttoned-Up, business-first DMEXCO

Advertising Week
September 25, 2025
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