How collaborative intelligence will shape the future of TV

TV advertising is transforming at unprecedented speed, and data collaboration has become the catalyst for growth across that transformation. Listen in to WPP's Global President, Data & Technology, Lauren Wetzel, at Future of TV Advertising Global 2025 as she charts data collaboration's journey from early one-to-one data matching to today’s multi-party collaborations that power richer, more scalable TV solutions.

Following Lauren's presentation, she is joined by ITV’s Rhys McLachlan for a conversation on how broadcaster, brand, and partner collaboration is changing, what new models are emerging, and where they see the biggest opportunities for TV in 2026 and beyond.