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Privacy in 2025: The non-negotiable at the heart of modern marketing

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Privacy in 2025: The non-negotiable at the heart of modern marketing
FEATURED CASESTUDY

South Australian Tourism Commission quantifies the impact of its SBS BVOD campaign with InfoSum’s Private Path

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Giovanni Gardelli, Yahoo: "Transparency Is the Lever"

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How data collaboration is revolutionizing sports sponsorship

How data collaboration is revolutionizing sports sponsorship

Introducing Collaborations: Your clean room command centre

Introducing Collaborations: Your clean room command centre

With AI-enabled advertising, reliable measurement is more critical than ever

With AI-enabled advertising, reliable measurement is more critical than ever

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Listen to Identity Architects Podcast

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Episode #
89
Karina Kogan
Karina Kogan, Napster: "The internet’s next act"
Napster
Karina Kogan, Napster: "The internet’s next act"

Karina Kogan, Napster: "The internet’s next act"

Episode #
88
Brian Stempeck
Brian Stempeck, Evertune AI: "Add The Human Voice"
Evertune AI
Brian Stempeck, Evertune AI: "Add The Human Voice"

Brian Stempeck, Evertune AI: "Add The Human Voice"

Episode #
87
Nadine Warren
Nadine Warren, ITV: "Giving the advertiser choice"
ITV
Nadine Warren, ITV: "Giving the advertiser choice"

Nadine Warren, ITV: "Giving the advertiser choice"

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Private Data Networks

Collaborations

WPP Acquires InfoSum

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Starcount

Starcount empowers brands with enriched intelligence for insights and activation

Ads & Data
Cristal

Multi-party collaboration delivers 2.5x incremental reach across linear and CTV for Ads & Data

Channel 4
Nectar360

RETAIL: Nectar360 and Channel 4 deliver up to 122% sales uplift for CPGs

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Infographic
Private Data Networks
Private Data Networks

Private Data Networks: Secure, fast, and scalable data collaboration

Infographic
Data clean rooms: Beware three warning labels
Data clean rooms: Beware three warning labels

Three key critical areas to watch for when investing in data clean rooms

Playbook
Playbook: 12 Must-have data collaboration plays
Playbook: Must-have data collaboration plays

12 data collaboration plays that drive marketing performance and business outcomes

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Guide
Match rates in the first-party data era
Match rates in the first-party data era

Discover how to reframe match rates for the first-party data era

Guide
Crafting a successful data strategy
Crafting a successful data strategy

Everything you need to build a robust and sustainable data collaboration strategy

Guide
Measurement in the age of privacy
Measurement in the age of privacy

Future-proof your measurement strategy in the privacy-first era

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InfoGraphics

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Infographic
Private Data Networks
Private Data Networks

Private Data Networks: Secure, fast, and scalable data collaboration

Infographic
Data clean rooms: Beware three warning labels
Data clean rooms: Beware three warning labels

Three key critical areas to watch for when investing in data clean rooms

Infographic
Retail Media Networks powered by data clean rooms
Retail Media Networks powered by data clean rooms

Discover how data clean room technology unlocks the full potential of retail media

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Factsheet
Private Path for Measurement Providers
Private Path for Measurement Providers

Discover how Private Path enables secure and privacy-safe measurement

Factsheet
Private Path Enrichment
Private Path Enrichment

Discover how Private Path enables secure and privacy-first monetization of enriched intelligence

Factsheet
Private Path for Measurement
Private Path Measurement for Brands

Discover how Private Path enables secure and privacy-safe measurement

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Trending topics

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Smart TV displaying streaming apps, internet connectivity, and premium content.

What is Connected TV?

Data Clean Room

What is a data clean room?

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InfoSum in the News

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Industry Profile: Adele Burke at InfoSum

AdNews
September 2, 2025

Nielsen strikes 'Marketing Cloud' deal with WPP Media's InfoSum

MediaPost
August 20, 2025

Nielsen Marketing Cloud now available on InfoSum

Adweek
August 20, 2025

Fever Pitch: How the Women’s Summer of Sport turns up the heat for fans, brands, and media

Advertising Week
August 15, 2025

Forget big data. The future belongs to large marketing models

mediaweek
August 6, 2025

Data Collaboration Platforms 2025: The architecture is crucial, not the label

Adzine
July 28, 2025
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