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FEATURED BLOG

With AI-enabled advertising, reliable measurement is more critical than ever

With AI-enabled advertising, reliable measurement is more critical than ever

FEATURED CASESTUDY

South Australian Tourism Commission quantifies the impact of its SBS BVOD campaign with InfoSum’s Private Path

FEATURED PODCAST

Evan Hanlon, Choreograph: "Culture of experimentation"

Read our latest blogs

Private data networks make the data collaboration dream work

Private data networks make the data collaboration dream work

The power of quality audiences over cheap reach

The power of quality audiences over cheap reach

InfoSum named a Leader in the IDC MarketScape: Worldwide Data Clean Room Technology for Advertising and Marketing 2025

InfoSum named a Leader in the IDC MarketScape: Worldwide Data Clean Room Technology for Advertising and Marketing 2025

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Listen to Identity Architects Podcast

Special Edition: Cannes 2025

Special Edition: Cannes 2025

Sable Mi: Reclaim the purpose of advertising

Sable Mi: Reclaim the purpose of advertising

Jesse Redniss, Precise: "Keep it people-focused"

Jesse Redniss, Precise: "Keep it people-focused"

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Latest Videos

WPP Acquires InfoSum

Differential Privacy

Agencies: The new data collaboration power users of TV advertising

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Latest Case Studies

Starcount empowers brands with enriched intelligence for insights and activation

Multi-party collaboration delivers 2.5x incremental reach across linear and CTV for Ads & Data

RETAIL: Nectar360 and Channel 4 deliver up to 122% sales uplift for CPGs

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Recent Downloads

Data clean rooms: Beware three warning labels

Data clean rooms: Beware three warning labels

Three key critical areas to watch for when investing in data clean rooms

Playbook: 12 Must-have data collaboration plays

Playbook: Must-have data collaboration plays

12 data collaboration plays that drive marketing performance and business outcomes

Playbook: Data collaboration for insights

Data collaboration playbook for insights

Five ways to deliver actionable insights through first-party data collaboration

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Latest Guides

Match rates in the first-party data era

Match rates in the first-party data era

Discover how to reframe match rates for the first-party data era

Crafting a successful data strategy

Crafting a successful data strategy

Everything you need to build a robust and sustainable data collaboration strategy

Measurement in the age of privacy

Measurement in the age of privacy

Future-proof your measurement strategy in the privacy-first era

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InfoGraphics

Data clean rooms: Beware three warning labels

Data clean rooms: Beware three warning labels

Three key critical areas to watch for when investing in data clean rooms

Retail Media Networks powered by data clean rooms

Retail Media Networks powered by data clean rooms

Discover how data clean room technology unlocks the full potential of retail media

12-Month Data Collaboration Plan

12-Month Data Collaboration Plan

Unlock the power of your first-party data with this 12-month data collaboration plan

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Factsheeet

Private Path for Measurement Providers

Private Path for Measurement Providers

Discover how Private Path enables secure and privacy-safe measurement

Private Path Enrichment

Private Path Enrichment

Discover how Private Path enables secure and privacy-first monetization of enriched intelligence

Private Path for Measurement

Private Path Measurement for Brands

Discover how Private Path enables secure and privacy-safe measurement

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InfoSum in the News

Commerce media versus retail media: Understanding the value exchange

‘Not just a flash sale’: Prime Day 2025 kicks off

Performance Marketing World

Cannes Lions 2025 – Industry comments and takeaways

Industry reacts as AI steals the show at Cannes Lions

Performance Marketing World

Samba TV and InfoSum join forces to deliver scalable, privacy-first agentic media measurement

Samba TV and InfoSum partner to power privacy-safe, data-driven agentic media measurement at scale

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