With marketers facing numerous industry challenges, including rising global privacy legislation, browser technology changes, and the deprecation of third-party identifiers, data clean rooms have become one of the advertising industry’s most sought-after solutions.

They provide a secure environment where multiple organizations can collaborate to maximize the performance of all data-driven strategies with complete data privacy and protection.

But with an explosion in the number of providers, they are also one of the most misunderstood technologies.

To understand the state of data clean rooms in 2023, download this guide for everything you need to know, including:

• Opportunities for marketers in the privacy-first era
• Types of data clean rooms
• Core clean room use cases
• Choosing the right data clean room for your needs
• How to build a data collaboration strategy
• Case studies that outline how companies are unlocking value today