At the start of this year, Google started switching off third-party cookies in Chrome. By the end of Q3 2024, third-party cookies will be no more!

Marketers must find new ways to stay connected to their customers and deliver sustainable customer experiences.

The good news is that first-party data collaboration is already driving superior results for advertisers compared to third-party cookies. Check out the infographic to learn how to get started and adopt a first-party data approach!