Resource Center

Our latest blogs, videos, case studies and thought leadership content on the adtech, martech and data industries.

Resources

Featured content

FEATURED BLOG

Your data clean room can't have skin in the game

Your data clean room can't have skin in the game

FEATURED CASESTUDY

South Australian Tourism Commission quantifies the impact of its SBS BVOD campaign with InfoSum’s Private Path

FEATURED PODCAST

Sean Crawford, SMG: “It’s not about ad sales”

Read our latest blogs

Media Agencies: The New Architects of Data-Driven Collaboration

Media Agencies: The New Architects of Data-Driven Collaboration

How a data clean room does measurement tells you everything you need to know

How a data clean room does measurement tells you everything you need to know

The anatomy of a data clean room

The anatomy of a data clean room

View more Blog articles

Listen to Identity Architects Podcast

Zach Lain, PepsiCo: "Collective action"

Zach Lain, PepsiCo: "Collective action"

Zora Senat, Verisk Marketing Solutions: "Looking backward to look forward"

Zora Senat, Verisk Marketing Solutions: "Looking backward to look forward"

Olya Dyachuk, Heineken: "Brew the joy of true togetherness"

Olya Dyachuk, Heineken: "Brew the joy of true togetherness"

View more Episodes

Latest Videos

WPP Acquires InfoSum

Differential Privacy

Agencies: The new data collaboration power users of TV advertising

View more Videos

Latest Case Studies

Starcount empowers brands with enriched intelligence for insights and activation

Multi-party collaboration delivers 2.5x incremental reach across linear and CTV for Ads & Data

RETAIL: Nectar360 and Channel 4 deliver up to 122% sales uplift for CPGs

View more Case Studies

Recent Downloads

Data clean rooms: Beware three warning labels

Data clean rooms: Beware three warning labels

Three key critical areas to watch for when investing in data clean rooms

Playbook: 12 Must-have data collaboration plays

Playbook: Must-have data collaboration plays

12 data collaboration plays that drive marketing performance and business outcomes

Playbook: Data collaboration for insights

Data collaboration playbook for insights

Five ways to deliver actionable insights through first-party data collaboration

View more Downloads

Latest Guides

Match rates in the first-party data era

Match rates in the first-party data era

Discover how to reframe match rates for the first-party data era

Crafting a successful data strategy

Crafting a successful data strategy

Everything you need to build a robust and sustainable data collaboration strategy

Measurement in the age of privacy

Measurement in the age of privacy

Future-proof your measurement strategy in the privacy-first era

View more Guides

InfoGraphics

Data clean rooms: Beware three warning labels

Data clean rooms: Beware three warning labels

Three key critical areas to watch for when investing in data clean rooms

Retail Media Networks powered by data clean rooms

Retail Media Networks powered by data clean rooms

Discover how data clean room technology unlocks the full potential of retail media

12-Month Data Collaboration Plan

12-Month Data Collaboration Plan

Unlock the power of your first-party data with this 12-month data collaboration plan

View more Infographics

Factsheeet

Private Path for Measurement Providers

Private Path for Measurement Providers

Discover how Private Path enables secure and privacy-safe measurement

Private Path Enrichment

Private Path Enrichment

Discover how Private Path enables secure and privacy-first monetization of enriched intelligence

Private Path for Measurement

Private Path Measurement for Brands

Discover how Private Path enables secure and privacy-safe measurement

View more Factsheets

InfoSum in the News

For an untrackable internet, GroupM Nexus suggests new techniques

GroupM bets global privacy reforms ‘will make 95% of web untrackable in very near future’

Why GroupM is betting on AI capabilities, not ID databases, as the future of data

InfoSum expands New Zealand presence with first local hire

InfoSum expands into New Zealand with client partner appointment

InfoSum announces Tim Richardson appointment

View more News articles