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Our latest blogs, videos, case studies and thought leadership content on the adtech, martech and data industries.

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Featured content

FEATURED BLOG

How Google’s reversal might hasten the end of third-party cookies

How Google’s reversal might hasten the end of third-party cookies

FEATURED CASESTUDY

Starcount empowers brands with enriched intelligence for insights and activation

Download Case Study

FEATURED PODCAST

Vincent Flood, VideoWeek: “Change things for the better”

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Read our latest blogs

How data collaboration powers non-endemic advertising for retail media

How data collaboration powers non-endemic advertising for retail media

Data Clean Rooms: Aligning CMO and CTO Goals on Data Usage

Data Clean Rooms: Aligning CMO and CTO Goals on Data Usage

Identity Architects: Cannes 2024 Top Tips

Identity Architects: Cannes 2024 Top Tips

Listen to Identity Architects

Julia Shullman, Telly: “Rearchitect the ecosystem”

Julia Shullman, Telly: “Rearchitect the ecosystem”

Christer Ljones

Christer Ljones, Schibsted: “Three steps forward, two steps back”

Christer Ljones, Schibsted: “Three steps forward, two steps back”

Andrew Spurrier-Dawes

Andrew Spurrier-Dawes, Choreograph: “Compassion and empathy”

Andrew Spurrier-Dawes, Choreograph: “Compassion and empathy”

Latest Videos

Centralized vs Decentralized Data Collaboration

How Lenovo is using privacy as a catalyst for innovation and performance

RET4IL: Nectar360 and Channel 4 deliver up to 122% sales uplift for CPGs

Our latest Case Studies

Multi-party collaboration delivers 2.5x incremental reach across linear and CTV for Ads & Data

RETAIL: Nectar360 and Channel 4 deliver up to 122% sales uplift for CPGs

Renault and Axel Springer improve advertising performance with first-party data

Recent Downloads

Playbook: Data collaboration for insights

Data collaboration playbook for insights

Five ways to deliver actionable insights through first-party data collaboration.

Supercharge marketing performance in the cookieless era

Supercharge marketing performance in the cookieless era

Drive business growth in the cookieless era with data collaboration

Private Path Overview

Private Path Overview

Discover how Private Path enables secure and privacy-safe advanced analytics and measurement

Latest Guides

Match rates in the first-party data era

Match rates in the first-party data era

Discover how to reframe match rates for the first-party data era

Crafting a successful data strategy

Crafting a successful data strategy

Everything you need to build a robust and sustainable data collaboration strategy

Measurement in the age of privacy

Measurement in the age of privacy

Future-proof your measurement strategy in the privacy-first era

InfoGraphics

Retail Media Networks powered by data clean rooms

Retail Media Networks powered by data clean rooms

Discover how data clean room technology unlocks the full potential of retail media

12-Month Data Collaboration Plan

12-Month Data Collaboration Plan

Unlock the power of your first-party data with this 12-month data collaboration plan

Brand-to-brand collaboration in a data clean room

Increase your advertising performance by collaborating with complementary brands

Collaborate with complementary brands to enhance your advertising performance

Factsheets

Private Path Overview

Private Path Overview

Discover how Private Path enables secure and privacy-safe advanced analytics and measurement

Private Path for Measurement

Private Path Measurement for Brands

Discover how Private Path enables secure and privacy-safe measurement

Private Path Enrichment

Private Path Enrichment

Discover how Private Path enables secure and privacy-first monetization of enriched intelligence

InfoSum in the News

Industry reacts to Google's backflip

Adland reacts to Google’s big cookie comeback

Performance Marketing World

Google’s cookie plans have key opt-out choice for consumers: InfoSum CEO Lauren Wetzel

Experts share reaction on Google keeping third party cookies after all

Google’s cookie crumble: Adland industry reactions

Data Clean Rooms: Four Myths, One Truth