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Six common data collaboration myths, busted

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Six common data collaboration myths, busted
FEATURED CASESTUDY

ITV and Carwow deliver a 133% uplift in mid-funnel actions for car manufacturers

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Lauren Wetzel: Being client-obsessed

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2025 Changed us for good. 2026 will be the Odyssey.

2025 Changed us for good. 2026 will be the Odyssey.

Navigating complexity: 4 steps to AI-powered growth

Navigating complexity: 4 steps to AI-powered growth

Lighting the Way: Introducing Beacons

Lighting the Way: Introducing Beacons

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Episode #
97
Ashley Jones
Ashley Jones, Tripadvisor: "Real human data and content"
Tripadvisor
Ashley Jones, Tripadvisor: "Real human data and content"

Ashley Jones, Tripadvisor: "Real human data and content"

Episode #
96
Dr. Marcus Collins
Dr. Marcus Collins: "A Matter of Perspective"
University of Michigan
Dr. Marcus Collins: "A Matter of Perspective"

Dr. Marcus Collins: "A Matter of Perspective"

Episode #
95
Paul Farrow
Paul Farrow, Microsoft Ads: "Privacy is actually simple"
Microsoft Advertising
Paul Farrow, Microsoft Ads: "Privacy is actually simple"

Paul Farrow, Microsoft Ads: "Privacy is actually simple"

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How collaborative intelligence will shape the future of TV

Beacons: AI-ready cross-cloud collaboration

Private Data Networks

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ITV
Tesco
Heineken

ITV and Tesco drive 189% sales uplift for Heineken

South Australia Tourism Commission
SBS
Azira

South Australian Tourism Commission quantifies the impact of its SBS BVOD campaign with InfoSum’s Private Path

Starcount

Starcount empowers brands with enriched intelligence for insights and activation

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Private Data Networks
Private Data Networks

Private Data Networks: Secure, fast, and scalable data collaboration

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Data clean rooms: Beware three warning labels
Data clean rooms: Beware three warning labels

Three key critical areas to watch for when investing in data clean rooms

Playbook
Playbook: 12 Must-have data collaboration plays
Playbook: Must-have data collaboration plays

12 data collaboration plays that drive marketing performance and business outcomes

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Guide
Match rates in the first-party data era
Match rates in the first-party data era

Discover how to reframe match rates for the first-party data era

Guide
Crafting a successful data strategy
Crafting a successful data strategy

Everything you need to build a robust and sustainable data collaboration strategy

Guide
Measurement in the age of privacy
Measurement in the age of privacy

Future-proof your measurement strategy in the privacy-first era

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InfoGraphics

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Infographic
Private Data Networks
Private Data Networks

Private Data Networks: Secure, fast, and scalable data collaboration

Infographic
Data clean rooms: Beware three warning labels
Data clean rooms: Beware three warning labels

Three key critical areas to watch for when investing in data clean rooms

Infographic
Retail Media Networks powered by data clean rooms
Retail Media Networks powered by data clean rooms

Discover how data clean room technology unlocks the full potential of retail media

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Private Path for Measurement Providers
Private Path for Measurement Providers

Discover how Private Path enables secure and privacy-safe measurement

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Private Path Enrichment
Private Path Enrichment

Discover how Private Path enables secure and privacy-first monetization of enriched intelligence

Factsheet
Private Path for Measurement
Private Path Measurement for Brands

Discover how Private Path enables secure and privacy-safe measurement

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Smart TV displaying streaming apps, internet connectivity, and premium content.

What is Connected TV?

Data Clean Room

What is a data clean room?

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InfoSum in the News

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The industry speaks, part 2: World Privacy Day 2026

Cyber Daily
January 28, 2026

Data Protection Day: Industry comments

Mediashotz
January 28, 2026

Take control of your data this Data Privacy Day

AI-TechPark
January 28, 2026

The ‘AI is cheating’ debate: Reinvention has always been at the heart of marketing

AI-TechPark
January 28, 2026

From static data exchange to learning data networks

Adzine
January 27, 2026

Salling Group partners with WPP Media on commerce data integration

Little Black Book
January 26, 2026
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