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Our latest blogs, videos, case studies and thought leadership content on the adtech, martech and data industries.
Trust starts with data
Global and Nectar360 deliver 133% sales uplift for CPG in first campaign
Lauren Wetzel: Being client-obsessed
Build marketing intelligence as nuanced as consumers
Exploring the next era of commerce: Highlights from InfoSummit London
WPP & InfoSum: Leading the shift to intelligence-led marketing
Ashley Jones, Tripadvisor: "Real human data and content"
Dr. Marcus Collins: "A Matter of Perspective"
Paul Farrow, Microsoft Ads: "Privacy is actually simple"
Explainer: Private Data Networks
How collaborative intelligence will shape the future of TV
Beacons: AI-ready cross-cloud collaboration
Privacy-first campaign in ITV’s premium media environment delivers +9% sales lift for Lenovo
ITV and Carwow deliver a 133% uplift in mid-funnel actions for car manufacturers
ITV and Tesco drive 189% sales uplift for Heineken
Private Data Networks: Secure, fast, and scalable data collaboration
Three key critical areas to watch for when investing in data clean rooms
12 data collaboration plays that drive marketing performance and business outcomes
Discover how to reframe match rates for the first-party data era
Everything you need to build a robust and sustainable data collaboration strategy
Future-proof your measurement strategy in the privacy-first era
Discover how data clean room technology unlocks the full potential of retail media
The next stage of data collaboration: From networking to intelligence
AdExchanger names Lauren Wetzel of WPP and Kristi Argyilan of The Trade Desk as 2026 Top Women Special Recognition Award Recipients
DMEXCO 2026: Publishers and adtech move focus to AI trust and data quality
‘Advertisers are actively trading reach for confidence’: What the industry learned at DMEXCO 2026
Eyeota announces partnership with InfoSum
DMEXCO 2026: AI hype is out. Proof is in
What is Connected TV?
What is a data clean room?