The advertising industry has run on third-party data for years, but its reign is ending due to a mix of technical and regulatory changes.

Leveraging your first-party data is the natural alternative. But it's also your most precious asset, so you must take the necessary steps to protect it.

Data clean rooms have emerged as a trusted environment where multiple parties can collaborate using their first-party data without sharing, moving, or centralizing data.

This factsheet explains how this works and how you can run a campaign end-to-end, including insights, planning, activation and measurement, with your first-party data.