The latest report from the Winterberry Group dives into the Advanced TV (ATV) media market as it enters a period of significant growth. According to research from the report, by 2026, addressable TV advertising will be a $48 billion business in the US, and over $10 billion in the UK.
With insight from nearly 150 industry experts across the US and Europe, this comprehensive report dives into identity in ATV and the challenges and opportunities ahead, including:
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