First-party data is a powerful asset, but what if an organization only has limited amounts or doesn't have any? Enter second-party data.

Data clean rooms provide a secure way to leverage a partner's data with zero data sharing. They are the perfect solution for organizations who:

• Are early in their first-party data journey
• Are unable to generate first-party data
• Don't have data with the appropriate consent

Download this factsheet to learn how to safely access second-party data in a data clean room, the benefits and examples of second-party data partnerships.