New York / London, August 31, 2022 -- FACEIT, the leading competitive gaming platform with over 26 million players worldwide, and InfoSum, the world’s leading data collaboration platform, today announced their partnership.
In a first for the esports industry, clients and partners can now leverage their first-party data to reach a unique audience of players through FACEIT, reaching the right people with the right message at the right time with in-platform ads - all while maintaining full control of their own first-party data and without having to risk data leakage or data sharing.
FACEIT’s global gaming audience is unique, highly engaged, and primarily Gen Z and Y – one of the most sought-after demographics from an advertising perspective – and global CS:GO and DOTA 2 tournaments provide opportunities for brands to reach far and wide.
Nick Henthorn, Senior Director, Sales at InfoSum:
“Esports is a fascinating and rapidly growing industry with a ton of first-party data about a very unique target group. The FACEIT/InfoSum partnership is evidence of how industry best practices can be implemented from the start of the collaboration journey and paves the way for more brands and partners to properly protect users and avoid data exploitation in the gaming industry. FACEIT is evolving its advertising approach with precision and care.”
Dunstan Rickard, Advertising Sales Director at FACEIT:
“We’re fiercely protective of our users and to them, honesty and transparency are non-negotiable. We wanted a solution to the problem of the industry moving away from third-party cookies and data sharing and the changing ways advertisers can legitimately target users. Marketeers still have very clear targeting objectives and will always chase the greatest efficiencies. This partnership with InfoSum provides an honest solution that maintains data integrity. Players can rest assured their data is as secure as ever, but enjoy the transformative benefits of a tailored, relevant user experience in an ever-growing esports environment - with targeted sponsorships, influencer marketing and video advertising - that doesn’t compromise on control for the player.”
