We’re excited to be named a Leader in the IDC MarketScape: Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases 2025 Vendor Assessment (May 2025, Doc # US52035625).

Data clean room technologies have become essential for privacy-safe data sharing, with the report describing data clean rooms as having moved from ‘nice to have’ to ‘must-have’. The report reflects the growing need for trusted technology solutions that leverage privacy-enhancing technologies to power secure collaboration across marketing and advertising use cases.

Being named a Leader in the IDC MarketScape validates InfoSum’s approach and vision for secure data collaboration: It should be fast, easy, and simple for everyone, regardless of whether you’re an everyday business user or a data scientist. Our decentralized Bunkers, advanced application of privacy-enhancing technologies, and marketer-friendly UI make this a reality for brands, media owners, and data owners, enabling them to deliver more effective marketing and better business outcomes.

Alistair Bastian, CTO at InfoSum, commented:

"We're thrilled to be named a Leader in the IDC MarketScape. InfoSum has long been a pioneer and innovator in this category. We continue to bring our customers the very best features and solutions needed to unlock the full potential of first-party data while providing them with the highest levels of privacy protection and data security. We have a host of exciting product updates to come this year and an ambitious roadmap that will make data collaboration faster, easier, and safer than ever before for our partners and clients."

Learn more about the IDC MarketScape: Worldwide Data Clean Room Technology for Advertising and Marketing 2025 here.