New collaboration brings granular audience insights from NMC so advertisers, agencies, and publishers can gain a better understanding of their audience.

Now available in the U.S., UK, and Canada.

NEW YORK, August 20, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, and InfoSum, a leading global data collaboration platform, today announced Nielsen Marketing Cloud (NMC) data is now available within the InfoSum environment.

This will allow advertisers, agencies, and publishers to enhance their first-party data using NMC’s proprietary data sets, and, as a result, better understand their audiences in a data collaboration platform.

NMC’s data offering is backed by Nielsen’s industry-trusted data and premium third-party data sources, and provides a comprehensive view of how consumers engage with media across channels and platforms. In collaborating with InfoSum, clients can leverage NMC's ID graph and audience segments for the enhancement of their first-party data strategy, including greater insights, audience enrichment, look-alike modeling, and activation, all under stringent privacy protocols.  

Marc Cestaro, SVP, Sales North America, at InfoSum said:

“We’re excited to bring Nielsen Marketing Cloud's trusted audience insights and enrichment capabilities to InfoSum’s customer ecosystem. NMC is widely recognized for its innovation and expertise in helping brands better understand and engage their audiences. By combining that with InfoSum’s privacy-first infrastructure and secure data collaboration, this strategic relationship empowers advertisers and publishers to unlock richer, faster, and more privacy-conscious solutions.”

Kirsten Cummings, General Manager, Nielsen Marketing Cloud, commented:

“Data collaboration platforms are an essential part of the way that businesses are enriching and sharing data, in a manner that is designed to uphold consumer privacy while also driving business growth. Nielsen continues to innovate to empower brands and publishers with the tools they need to elevate their strategies and work with our data in their platform of choice so they can better reach their intended audience.”

The datasets are now available within InfoSum in the U.S., UK, and Canada. Nielsen Marketing Cloud is a comprehensive data and technology solution that powers data-driven advertising and provides real-time insight into audiences. The platform enables clients to manage the marketing process in a single place - from media planning and activation to data management and attribution.