Axel Springer relies on InfoSum for its first-party data strategy
Collaboration enables higher data quality and a new level of data protection and privacy.
London / New York / Hamburg - December 14, 2021 -- Axel Springer and InfoSum today announced that the global media and tech company will rely on InfoSum’s data collaboration platform as the infrastructure for its Trusted Data Strategy for a post-cookie era. With InfoSum’s data collaboration platform, Axel Springer is creating another security layer and is providing a “non-movement of data” solution for data sensitive customers. This enables companies to collaborate without their data ever having to leave their control, and without the risk of being shared with other parties.
Axel Springer’s advertising clients get the ability to securely use their first-party data to create tailored audiences that can be activated across Axel Springer’s various media properties, all while prioritizing consumer privacy. Through the use of best-in-class technologies, consumers can be assured that the media and technology company meets the highest data protection and data security standards, delivering a best-in-class reader experience.
Carsten Schwecke, CEO of Axel Springer All Media, comments: “It was of great importance to us to find a technology that allows our partners and ourselves to keep control over their own first-party data. The InfoSum team convinced us, both technically and legally, and was also able to bring a strong business approach to the table from the start. The cooperation is another perfect building block for our own independent Data Stack. Especially in today’s digital world, trust is a high and important asset. And with InfoSum and Axel Springer All Media (ASAM) Trusted Data, we maintain and protect precisely that.”
Brian Lesser, Chairman and CEO at InfoSum, adds: “We are seeing a global trend toward true customer data protection. Consumers, governments, and regulators rightly expect that there are better alternatives to the current outdated methods - technology solutions that reinvent the notion of collaboration in an ecosystem that protects consumers and businesses. This partnership with Axel Springer shows how everyone involved benefits from our technology, especially Axel Springer’s customers with new and exciting advertising products.”
Uli Hegge, Head of Privacy and SVP Central Europe at InfoSum, says: “With the evolving market developments, data protection and security are at the top of the list for companies as they center their focus on consumers. Google’s postponed ‘cookie deadline’ has led to many companies delaying their urgency on a first-party data strategy and thus on the associated needs of the market and the public. That one of the largest global media companies is leading the way here and playing a pioneering role in the industry validates what we are doing at InfoSum."