Attribute Affinity
Supercharged insights. Maximized scale.
Federated learning meets non-movement of data
Traditional data enrichment solutions and audience expansion techniques rely on moving data between parties, third-party cookies to resolve identity, and black box methodologies to generate insights. It is time for a change.
Attribute Affinity is a federated learning solution that puts control back in the hands of brands and media owners. They can create and configure automatic insights generation leveraging third-party datasets and a first-party data expansion modeling that meets their individual needs, without ever having to share or move their data.
Take control of your data destiny and deliver relevant marketing at scale with InfoSum.
Attribute Affinity for Brands
Deliver relevant ads to your audience at scale with a fully customizable audience affinity solution that maintains your data’s privacy.
- Create custom and powerful insights across multiple data sources
- Automatically identify audience segments with a high affinity to the target audience
Download the InfoSum for Brands factsheet for more details
Attribute Affinity for Media Owners
Enable brands to expand the targeting into unauthenticated visitors to deliver 100% addressability.
- Create richer segments to increase fill rates
- Bridge the gap to your unknown visitors by creating segments with high affinity to a first-party match
Download the InfoSum for Media Owners factsheet for more details
Privacy, control, and flexibility in data analysis
Non-movement of data
Reduced legal burden in data collaboration when data is never shared.
Transparency of results
You’re in complete control of how the analysis is configured.
Flexible audience definition
Control audience definition with real people data instead of flattened segments.
Multiple enrichment sources
Instant and secure multi-party matching, leveraging second and third-party data sources.
Connectivity, Privacy & Security.
We take this very seriously.
Connectivity
Connectivity is the lifeblood of commerce today. We enable connectivity and collaboration with partners in a way that was never possible before.
Privacy
We believe that privacy is a basic customer right. That’s why we engineered a privacy-by-design platform to enable collaboration with anyone.
Security
Security is never an afterthought. Instead, it’s considered in every part of our platform to ensure trust in all your collaborations.