Attribute Affinity

Supercharged insights. Maximized scale.

Federated learning meets non-movement of data

Traditional data enrichment solutions and audience expansion techniques rely on moving data between parties, third-party cookies to resolve identity, and black box methodologies to generate insights. It is time for a change.

Attribute Affinity is a federated learning solution that puts control back in the hands of brands and media owners. They can create and configure automatic insights generation leveraging third-party datasets and a first-party data expansion modeling that meets their individual needs, without ever having to share or move their data.

Take control of your data destiny and deliver relevant marketing at scale with InfoSum.

Attribute Affinity for Brands

Deliver relevant ads to your audience at scale with a fully customizable audience affinity solution that maintains your data’s privacy.

  • Create custom and powerful insights across multiple data sources 
  • Automatically identify audience segments with a high affinity to the target audience
Download the InfoSum for Brands factsheet for more details
Attribute Affinity for Brands
Attribute Affinity for Media owners

Attribute Affinity for Media Owners

Enable brands to expand the targeting into unauthenticated visitors to deliver 100% addressability.

  • Create richer segments to increase fill rates 
  • Bridge the gap to your unknown visitors by creating segments with high affinity to a first-party match
Download the InfoSum for Media Owners factsheet for more details

Privacy, control, and flexibility in data analysis

Privacy, control, and flexibility in data analysis

Non-movement of data

Reduced legal burden in data collaboration when data is never shared.

Transparency of results

You’re in complete control of how the analysis is configured.

Flexible audience definition

Control audience definition with real people data instead of flattened segments.

Multiple enrichment sources

Instant and secure multi-party matching, leveraging second and third-party data sources.


Connectivity, Privacy & Security.
We take this very seriously.


Connectivity is the lifeblood of commerce today. We enable connectivity and collaboration with partners in a way that was never possible before.


We believe that privacy is a basic customer right. That’s why we engineered a privacy-by-design platform to enable collaboration with anyone.


Security is never an afterthought. Instead, it’s considered in every part of our platform to ensure trust in all your collaborations.