Importance of Data Collaboration in a Privacy-First World

Mars, News Corp, Publicis Media and Leaf Group discuss the vital role of data collaboration in a privacy-first world, including how to:

  • Securely match and analyze first-party data across multiple parties
  • Execute smarter media planning and activation through direct collaboration
  • Achieve greater transparency and control over how your data is connected and used
  • Maximize campaign performance while fully protecting the privacy of your customers