Harnessing the power of retail media with data clean rooms

Watch on-demand as we explore how secure data collaboration is empowering retailers, brands, media owners and data providers to unlock new data-driven opportunities and deliver more effective advertising right across the customer journey.

Sponsored by the Women@InfoSum Network, this webinar featured an all-female line-up. Hosted by InfoSum’s Lucy Cunningham, she was joined by Alex Wright from Channel 4, Alice Anson from Nectar360, and Charlotte Murphy from Unilever where they discussed:

• Best practices for building data clean rooms into your retail media strategy
• How and why retail media is converging with other media, such as Connected TV
• How multi-party collaboration is delivering advanced use cases such as off-site activation, second-party data planning and measurement
• How brands and CPGs with little to no access to first-party data can capitalize on the retail media opportunity

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